A Distribution Channel is a path or network through which goods and services flow from the point of production to the point of consumption. Distribution…
Marketing Strategy of Huawei – Huawei Marketing Strategy
Being present in 170 countries around the world and serving more than one-third of the world’s population has enabled the company to carry on its…
How to achieve Premium Positioning for a brand or a product?
One of the problems of the modern era of marketing is that there is competition everywhere. Go to any industry you want, you will see…
Marketing Strategy of Carlsberg – Carlsberg Marketing Strategy
From founding the company in the year 1847 to taking it more than 150 countries worldwide Carlsberg has been successful in making strong market positions…
5 Important Ways | How To Improve The Work Ethics Of Your Organization
Research shows that most of the successful organizations are those that have embraced work ethics as a core element in steering them to accomplish their…
Four Factors Of Production And Their Role In Economy
Production by definition is the utilization of available economic resources to create things that satisfy human wants e.g. wheat and maize. It, however, is not…
Marketing Strategy of Casio – Casio Marketing Strategy
The Japanese Consumer electronics manufacturing & marketing multi-national Corporation (MNC) Casio Computer Co., Ltd was founded by Tadao Kashio in the year 1946 who started…
Marketing Strategy of Canon – Canon Marketing Strategy
Being founded as Precision Optical Industry Company Ltd in 1937 in Japan, it has come a long way to emerge as a prominent player in…
What is Impulse Buying? 9 Factors to Promote it
What is Impulse Buying? Impulse buying is a buying process in which you purchase something on the spur of the moment, without thinking about it…
How To Deal With Employee Misconduct?
A manager plays many roles in an organization, and one critical role that they play is to ensure the discipline of employees within the organization….
5 Types Of Leadership Style
We are all leaders at some time in some aspect of our lives, whether it is at work, on the sports field or at home…
What Is A Formal Team And Types Of Formal Teams?
A team is a group of individuals selected and united over an undertaking or goal. A successful team funnels the ability of members for the…
How To Imbibe A Culture Of Discipline & 5 Steps Of Discipline?
Ideally, if there is any significant element that any business aiming short and long term success needs to have, is instilling discipline. Research shows that…
How To Monitor Delegation In Your Organization?
Monitoring is the evaluation of the delegated activity to ensure it is completed in a safe and competent manner with regards to the set requirements…
What is Primary sales, Secondary sales and Tertiary sales and what factors determine them?
Any company which produces goods is concerned with the sale of the goods and movement of goods from the company to the end customer. This…
