There are three common types of distribution channels adopted by companies: Intensive Distribution, Selective Distribution and Exclusive distribution Before we delve into selective distribution, let…
The Importance of Delegation
To delegate is to assign responsibility and authority to someone else in order to complete the task at hand but you retain the overall responsibility…
SWOT Analysis of Ford (Updated 2024)
Let’s explore the SWOT Analysis of Ford by understanding its strengths, weaknesses, opportunities, and threats. Henry Ford founded the Ford Motor Company in 1903. He…
The Role of Managers in grooming their Employees
All established organizations have managers and employees who work hand in hand to ensure that the goals and objectives of the company are achieved. The…
Differences Between Centralized And Decentralized Organization
Organizations vary in their structure and the structure is decided by the type of business an organization is involved in, leadership style of the founder,…
What is Corporate Advertising? Examples of Corporate Advertising
Corporate advertising is a very interesting concept to learn about. In a few ways it is quite similar to the advertising done for products and…
Customer Perception: Meaning, Importance, Factors and Examples
Marketing can get complicated and intricate at times. It is because of the complexity of the human brain and the way it functions. Customers are…
Top Engineering Companies in the World in 2024
Top engineering companies in the world in are expecting a rewarding year after the post-pandemic era. This is because they have engineers with specialized skills…
Top FMCG Brands in 2024
The top FMCG brands in are the ones that have understood the changing behaviour of consumers in the post-pandemic era and have made changes accordingly…
SWOT Analysis of Kraft Heinz (Updated 2024)
Let’s explore the SWOT Analysis of Kraft Heinz by understanding its strengths, weaknesses, opportunities, and threats. Kraft Heinz, a leading figure in the global food…
What is Change Management? Definition, Key Steps, Benefits & Principles
Change management is the process of organizational change. Change management is the set of processes, tools, and techniques used to manage the people side of…
SWOT Analysis of Fair & Lovely
Fair & Lovely is Unilever’s offering in the fairness cream market, initially introduced into the Indian market. It is one of the strongest brands for…
Top 20 companies in India by Brand valuation in 2017
There is a stiff competition in the Indian market with industries, groups, and entities always striving to have a firm grip of its market share…
SWOT analysis of Mattel (Updated 2024)
Let’s explore the SWOT Analysis of Mattel by understanding its strengths, weaknesses, opportunities, and threats. Mattel, Inc. is a global toy giant known for its…
Top 20 Highest Valued Brands of 2017
Google has for a long time been the highest valued brand in the world but in the recent past few years, Apple has become a…
