Product design is the process of finding out market opportunities, understanding the problems, creating a product as a solution, and validating that solution with potential…
Types of Needs: Definition & Example
What Are Needs? A need is a requirement, whether physiological or psychological, that is essential for the well-being of an organism. A good example of…
Marketing Mix of Nordstrom and 7Ps (Updated 2024)
The Marketing mix of Nordstrom analyses the 7Ps of Nordstrom, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Nordstrom. Nordstrom…
How to choose a Market segment? 5 approaches to Choosing a market segment.
Whenever a new business starts, the common question which the business owner faces is “Which segment should you target?”. It is not only about which…
How to segment a Business Market? Steps in Segmenting a business market.
One of the more difficult markets to operate in, the business market is legendary for its bureaucracy and for the time taken in making business decisions or…
Role of Packaging in Marketing and sales of a product
One of the most important elements in the Marketing mix is Promotions. And lately, packaging has become a strong element of the Marketing mix. Some…
Marketing Mix of Maybelline and 4Ps (Updated 2024)
The Marketing mix of Maybelline analyses the 4Ps of Maybelline, which includes the Product, Price, Place, and Promotion of Maybelline. Maybelline’s marketing mix is associated…
Understanding the Product Hierarchy and Examples
Products can be organized in a hierarchy based on their basic components, which shows the relationship between them. The hierarchy includes both essential components and…
Ingredient branding and How to build an Ingredient brand?
Ingredient branding is a wise and crafty way to go about creating a unique brand. A successful ingredient brand has the power to directly influence…
Cost-Based Pricing – Definition, Types, Examples, Advantages and Disadvantages
Cost-based pricing or markup pricing is a pricing strategy that companies utilize to first determine the production costs of an item and then by adding…
10 tips & tactics for Marketing a luxury brand
There are various types of products in the market running on various marketing strategies. Some of them are penetrative, trying to defeat the competition on…
6 types of Product Mix pricing to push products in the market
The product mix constitutes not only a single product line but all the products within an organization. A company like HUL or P&G or even…
Marketing Mix of Maaza and 4Ps (Updated 2024)
The Marketing mix of Maaza analyses the 4Ps of Maaza, including the Product, Price, Place, and Promotion of Maaza. Maaza is a fruit drink and…
Marketing Mix of M&M’s and 4Ps (Updated 2024)
The Marketing mix of M&M’s analyses the 4Ps of M&M’s, which includes the Product, Price, Place, and Promotion of M&M’s. M&M’s is a subsidiary brand…
SWOT analysis of Lush
Lush Cosmetics is a company that manufactures fresh handmade beauty care, personal care, and cosmetics products. Established in the year 1994 and headquartered in London…
