Advertising jingles are short, catchy tunes that are used in commercials to help promote a product or service. They’re often designed to be memorable and…
A Guide to Job Characteristics Model by Hackman and Oldham
Organizations that want to experience greater efficiency and employee happiness can leverage the Job Characteristics Model (JCM) – a structure developed by organizational psychologists that…
Job Involvement: Definition and Importance in HR
Job Involvement is the psychological connection a person has with their job. Employees who have intense job involvement take pride in and are passionately invested…
Consumer Decision Making Process
The consumer decision-making process is a process that the customers follow while making their purchase decisions as per their needs. It refers to a consumer’s…
Job Production: Definition, Examples & Advantages
Job production is an ideal form of custom production used to produce a single customized product or small batches of individualized goods for each customer….
Job Promotions: Definition, Types and Objectives
When an employer believes in the aptitude of one of their employees, they may reward them with a job promotion – often accompanied by improved…
Intrinsic Rewards: Definition, Examples, Types & Advantages
Internal rewards come from within, giving us a unique and exclusive feeling of success. They are emotional fulfilments that arise as we gain accomplishments, advance…
How to Learn from Competitors? 10 Smart Ways to Understand Competition
Staying ahead of the competition is inevitable for any business and one key strategy you can use to do so is – learning from competitors….
Internal Customer Service: Definition, Best Practices and Examples
When we talk about internal customer service, what comes to mind is the exemplary treatment of customers from within an organization. Internal customers are those…
Dollar General Marketing Mix (4Ps)
The Dollar General marketing mix framework has helped to create a customer-centric business model. The marketing strategies can help loyal customers to save money, retain…
Customer Service: Definition, Importance, Benefits and Tips
Customer service responds to consumers’ questions before and after purchasing a product or service. Customer support personnel are available in person, over the phone, via…
Customer Reviews: Definition, Importance and Strategies
A customer review conveys an individual’s experience with your company. Customer feedback is a valuable resource for businesses, with the potential to boost sales and…
Marketing Mix Of Red Bull and 4Ps (Updated 2025)
The Marketing mix of Red Bull analyses the 4Ps of Red Bull, including the Product, Price, Place, and Promotions. The Red Bull marketing mix framework…
Restaurant Marketing Mix and 7Ps (Updated 2025)
The Marketing mix of Restaurant analyses the 7Ps of Restaurant which includes the Product, Price, Place, Promotion, People, Physical Evidence and Process of Restaurant. The…
26 Marketing Objectives with Examples
What Are Marketing Objectives? A company hopes to accomplish its marketing objectives through its marketing efforts. Businesses typically use marketing campaigns to achieve several goals,…
