Legitimate power is a type of power that comes from one’s role or formal position in an organization, such as being a manager or team…
Role of Entrepreneurship
Entrepreneurship is all about taking risks and starting a business venture or developing an existing business. It’s the process of becoming your own boss and…
Branded House vs House of Brands
Branded houses are companies that use a single brand name for all their products and services, whereas a house of brands is when each product…
What is MIS? Management information systems
What is a Management information system? A management information system (MIS) is a collection of software, hardware, data, or processes that help the collection, organization,…
Characteristics of Retailing
What is Retail? Retail refers to the activities and processes involved in selling goods or services directly to consumers for their use. Retail stores, also…
Theories of Entrepreneurship
Entrepreneurship theories are an important part of understanding the behavior of entrepreneurs. These theories provide valuable insight into the motivations, strategies, and objectives that drive…
Brand Style Guide: Definition, Importance and Examples
What is Brand Style Guide? A brand style guide is a rulebook that acts as a reference for creating a unified brand identity, helping your…
20 Brand Health Metrics and how to measure them
What is Brand Health? Brand health is a measurement of different metrics which indicate the overall performance, strength, and well-being of a brand. These metrics…
DS Group Partners with Läderach (Swiss Chocolate Maker)
DS Group has announced a strategic partnership with luxury Swiss chocolate brand Läderach, marking its entry into the chocolate segment of the confectionery space. With…
Castrols unveils a New Logo and a Refreshed Brand Identity
Today, Castrol – a part of the bp group – unveils its refreshed brand identity and a new Brand logo, including an updated look and…
Brand kit: Definition, Purpose, Types and Examples
What is a Brand Kit? The brand kit is a collection of visual elements that define the brand’s visual identity. It is used to create…
Tim Hortons Expands to Singapore, Malaysia and Indonesia
Canadian coffee chain Tim Hortons is expanding its presence in Singapore and Southeast Asia through an exclusive agreement with Marubeni’s Subsidiary Marubeni Growth Capital Asia…
Brand Integration: Definition, Branded entertainment and Licensing
What is Brand Integration? Brand integration is a type of entertainment marketing in which a brand is strategically and creatively integrated into the content of…
What are brand guidelines? Definition and Examples
What are Brand Guidelines? Brand guidelines are an essential part of brand management. They provide a framework for how your brand should be expressed regarding…
What Is Brand Perception? How to Measure It with Examples
What is Brand Perception? Brand perception is how others perceive your brand. It’s a combination of how you present yourself, the messages you communicate, and…
