The adoption theory has a simple objective – To observe new product adoptions and new product diffusion in the market to understand how and why…
SWOT Analysis of Aamir Khan – Aamir Khan SWOT
Aamir Khan is one of the most versatile actors in Bollywood and is known for his acting and his perfectionism. He has delivered many super…
Wheel of consumer analysis – Forming marketing strategy after analysing customers
Whenever you form a marketing strategy, there are many things that you have to consider. Over a period of years, many concepts have been put…
SWOT Analysis of Aquaguard – Aquaguard SWOT Analysis
Aquaguard is almost synonymous with water purification. Eureka forbes is the company which owns the brand name Aquaguard and markets its water purifiers under it….
SWOT of Zapak
Zapak is one of the leading gaming portals of India. Mainly dealing with Flash based games. Here is the Internal Analysis / SWOT of Zapak,…
Marketing Mix of Nokia and 4Ps (Updated 2023)
The Marketing mix of Nokia analyses the 4Ps of Nokia, which includes the Product, Price, Place and Promotion of Nokia. Nokia is one of the…
Mintzberg’s 10 school of thoughts for Strategy formulation – School of thoughts in management
Many companies and marketing managers have dedicated staff for strategy formulation. It is a very important process for the company, as it tells the future…
Marketing Mix of Godrej and 4Ps (Updated 2023)
The Marketing mix of Godrej analyses the 4Ps of Godrej, which includes the Product, Price, Place, and Promotion of Godrej. Godrej is an Indian public…
Marketing Mix of McDonalds and 7Ps (Updated 2024)
The Marketing mix of McDonalds analyses the 7Ps of McDonalds which includes the Product, Price, Place, Promotion, People, Physical Evidence and Process of McDonalds. McDonald’s…
SWOT Provogue
The SWOT of provogue lists out the strengths, weaknesses, opportunities and threats for the provogue brand. Strengths Value creating partnership with customers and suppliers: Provogue…
SWOT Analysis of Dettol – Dettol SWOT Analysis
Dettol is one of the top brands from the house of Reckitt benckiser. It is known to be a household brand and is the first…
The Johari window for personal awareness and team building
The johari window is a technique which helps people know more about themselves, which helps them in adapting better to their surroundings. Quite simply, if…
SWOT Analysis of BPCL
BPCL is an Indian-controlled refining company. It is one of the biggest corporations in the world. It specialises in refining, processing and distributing petroleum products…
SWOT Analysis of Canon (Updated 2024)
Let’s explore the SWOT analysis of Canon by understanding its strengths, weaknesses, opportunities, and threats. Canon Inc. is a Japanese multinational company and one of…
Difference between product marketing mix and service marketing mix
Many of our readers ask questions about the product marketing mix and service marketing mix. In fact, I recently had some people preparing a service…
