What is a Brand Kit? The brand kit is a collection of visual elements that define the brand’s visual identity. It is used to create…
Tim Hortons Expands to Singapore, Malaysia and Indonesia
Canadian coffee chain Tim Hortons is expanding its presence in Singapore and Southeast Asia through an exclusive agreement with Marubeni’s Subsidiary Marubeni Growth Capital Asia…
Brand Integration: Definition, Branded entertainment and Licensing
What is Brand Integration? Brand integration is a type of entertainment marketing in which a brand is strategically and creatively integrated into the content of…
What are brand guidelines? Definition and Examples
What are Brand Guidelines? Brand guidelines are an essential part of brand management. They provide a framework for how your brand should be expressed regarding…
What Is Brand Perception? How to Measure It with Examples
What is Brand Perception? Brand perception is how others perceive your brand. It’s a combination of how you present yourself, the messages you communicate, and…
What is Brand Quality and Strategies to develop it?
What is Brand Quality? Brand Quality is a measure of the value and the perceived value that a brand offers. It encompasses the design, production…
Brand Journey: Definition, Stages and Tips
What is Brand Journey? Brand Journey is a holistic approach to creating and managing brands. It involves understanding the customer journey, discovering the brand’s story,…
28 Characteristics of a Successful Leader
Strong leaders are essential for success and progress in any organization, team, or group. But what makes a leader truly effective? It starts with having…
Brand Manager: Definition, Role and Job Description
What is a Brand Manager? A brand manager is a professional responsible for developing and maintaining a certain image for a brand or product. Brand…
What is Brand Marketing? Definition and Strategy
What is Brand Marketing? Brand marketing is a way of promoting a product or service in a way that establishes brand loyalty and brand recognition….
What is Channel Marketing? Definition Types and Benefits
Channel marketing involves working with outsiders, third-party channels, or intermediaries to deliver products and services to the target market. In this process, manufacturers partner with…
Brand Dilution: Definition, Causes and Examples
What is Brand Dilution? Brand dilution happens when a company develops a new product or enters new markets, and its brand strategy for the new…
What is Decision Analysis (DA)? Definition, Methods and Importance
Decision analysis (DA) is a structured approach to decision-making that involves identifying and assessing the factors that contribute to a problem or opportunity and then…
Decision Flow Diagram – Definition, Types, Advantages, Disadvantages
A decision flow diagram is a graphical representation of the decision-making process. It shows the different decision paths that can be taken and the possible…
Decision Support System – Definition, Purpose, Advantages and Disadvantages
A decision support system (DSS) is a computerized system that supports decision-making in organizations. Decision support systems are typically used to help managers and other…
