There are various types of segments and each of the segment has its own advantage. However, one of the key factors of segmentation is differentiation….
What is Consumer Marketing? Definition, Strategies & Example
Definition Consumer marketing is about knowing what drives individuals to buy a product and then devising techniques that appeal to their emotions. It is a…
What is Marketing? Purpose, Benefits and Limitations
What Is Marketing? Marketing is the strategic process of creating messaging that will attract an audience to a company’s product or services. In simpler terms,…
How to analyse the product mix of any brand? With example of coca cola.
This is an article by request of a reader. One of the many questions you need answered while analysing a competitor, is the analysis of…
Marketing Mix of Virgin Atlantic and 7Ps (Updated 2025)
The Marketing mix of Virgin Atlantic analyses the 7Ps of Virgin Atlantic, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
SWOT Analysis of Marlboro
Marlboro is one of the best selling and the widest selling Cigarette brands in the world. One of the key factors which differentiates Marlboro from…
DAGMAR: Definition, Steps, Phases, Objectives
What is Dagmar? DAGMAR, an acronym for Defining Advertising Goals for Measured Advertising is a conceptual advertising framework for setting concrete, measurable objectives for advertising…
Marketing Mix Of Taco Bell and 7Ps (Updated 2025)
The Marketing mix of Taco Bell analyses the 7Ps of Taco Bell, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Marketing Mix Of Thums Up and 4Ps (Updated 2025)
The Marketing mix of Thums Up analyses the 4Ps of Thums Up, including the Product, Price, Place, and Promotions. Thums Up is a soft drink…
Marketing Mix Of The Hindu and 4Ps (Updated 2025)
The Marketing mix of The Hindu analyses the 4Ps of The Hindu, including the Product, Price, Place, and Promotions. The Hindu is a newspaper associated…
Service triangle or The service marketing triangle
The service marketing triangle or the Service triangle as it is commonly called, underlines the relationships between the various providers of services, and the customers…
Marketing Mix Of Surf Excel and 4Ps (Updated 2025)
The Marketing mix of Surf Excel analyses the 4Ps of Surf Excel, including Product, Price, Place, and Promotions. Surf Excel is a home care brand…
Marketing Mix Of Apollo Tyre’s and 4Ps (Updated 2025)
The Marketing mix of Apollo Tyres analyses the 4Ps of Apollo Tyres, including the Product, Price, Place, and Promotions. Apollo Tyres is a public company…
Brand Essence – Definition, Importance and Examples
Brand essence is a couple of phrases or two to three words that communicate a company’s USPs and core values that differentiate the brand from…
B2C vs B2B marketing – Difference Between B2C and B2B
What are B2B and B2C Marketing? The terms B2B and B2C stand for “business-to-business” and “business-to-consumer.” B2B marketing is when business markets and sells its…
