During WWII world industry geared up for accelerated wartime production. When the war was over this stimulated industrial machine turned to producing consumer goods. By…
What is Production concept?
When the production concept was found, a production oriented business dominated the market. This was from the beginning of Capitalism to the mid 1950’s. During the…
SWOT Analysis of Pantaloons
Strengths in the SWOT analysis of Pantaloons ” Pioneer in the industry, largest market share and capitalization. ” Reputation for value for money(Competitive pricing), convenience and a…
SWOT Analysis of Parachute (Updated 2025)
Let’s explore the SWOT Analysis of Parachute by understanding its strengths, weaknesses, opportunities, and threats. Parachute, a well-known personal care brand, is known for its…
Different Types of Demand
Demand forecasting is an essential activity in sales and marketing. The demand forecasting has to be done so that the company does not store huge…
SWOT Analysis of Sprite
Sprite is a brand which has become famous over the years and has been well received in the market. Sprite in itself is a lime…
SWOT Analysis of Godrej Consumer Products Limited
Godrej Consumer Products limited (GCPL) is one of the leading FMCG companies in India. It offers products in soap, toiletries, cosmetics, household care, hair care…
Internal Branding – Definition, Importance, Strategy and Benefits
Internal branding is making the employees know about the brand precisely, especially the company goals and external branding. In other words, it is the meeting…
Marketing Mix of Ariel and 4Ps (Updated 2025)
The Marketing mix of Ariel analyses the 4Ps of Ariel, including the Product, Price, Place, and Promotions. Ariel is a laundry detergent product under the…
SWOT Analysis of Sony Ericsson
Sony Ericsson has been changed to Sony Xperia since 2012 and hence this SWOT is not valid anymore. Do check the SWOT analysis of Sony…
Adaptation Level Theory
Adaption level theory, also known as AL Theory is a Psychological concept which explains that the basis of an individual’s judgment on a stimulus depends…
Product adaptation: Definition, Types and Importance
Product adaptation is the product modification process of an existing product so that it is made suitable for various markets and customers. With the right…
Achievement Motivation Theory
The Achievement motivation theory relates personal characteristics and background to a need for achievement and the associated competitive drive to meet standards of excellence. Achievement Motivation…
How to analyse consumer behavior by asking these 12 simple questions?
Analysing consumer behavior is difficult because there are many factors which influence consumer’s behavior. However, if you ask these 12 basic questions, then the going…
What is Relationship Marketing? Definition, Types and Examples
What is Relationship Marketing? Definition: Relationship Marketing is a subset of Customer relationship management and focuses on building long-term meaningful relationships with customers rather then…
