About 3 decades back, the tetra pack as well as sachets were difficult to come by. However, now when you go to a retail store,…
Marketing Mix of Estee Lauder and 4Ps (Updated 2023)
The Marketing mix of Estee Lauder analyses the 4Ps of Estee Lauder, which includes the Product, Price, Place, and Promotion of Estee Lauder. Estee Lauder…
Marketing Mix of Jell-O and 4Ps (Updated 2023)
The Marketing mix of Jell-O analyses the 4Ps of Jell-O, which includes the Product, Price, Place, and Promotion of Jell-O. Jell-O is a brand and…
Marketing Mix Of Jaypee Cements and 4Ps (Updated 2023)
The Marketing mix of Jaypee Cements analyses the 4Ps of Jaypee Cements, which includes the Product, Price, Place, and Promotion of Jaypee Cements. Jaypee Cements…
How to segment or differentiate between brand loyal customers?
Brand loyalty is a principle studied in depth by all major companies. In fact, in segments like FMCG and medicine, brand loyalty goes a long…
Marketing Mix of Kerala Tourism and 7Ps (Updated 2024)
The Marketing mix of Kerala Tourism analyses the 7Ps of Kerala Tourism, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Marketing Mix of Louis Vuitton and 4Ps (Updated 2023)
The Marketing mix of Louis Vuitton analyses the 4Ps of Louis Vuitton, which includes the Product, Price, Place, and Promotion of Louis Vuitton. The Louis…
Difference between Strategic marketing and marketing management
Most of our readers get confused between Strategic marketing and marketing management. This article sets out to differentiate between both of them and explain to…
SWOT Analysis of Bajaj Auto (Updated 2024)
Let’s explore the SWOT Analysis of Bajaj Auto by understanding its strengths, weaknesses, opportunities, and threats. Bajaj Auto, a prominent figure in the Indian automotive…
What is the need for Marketing strategy?
There are many reasons to define the need for marketing strategy to current businesses. Each of them is discussed below 1) The fight for market share…
The Use of Convergence Marketing for Better Reach
Definition Convergence marketing refers to customer-centric marketing in which the marketing, design, sales, and IT teams coordinate to ensure the company presents a uniform, consistent,…
Marketing strategy of Dell – Dell marketing strategy
From unconventional PC start-up to global technology leader, the common thread in Dell’s heritage is an unwavering commitment to the customer. As a leading technology…
What is Consumer Buying Behavior? Types and Stages
Consumer buying behavior is the series of steps taken by shoppers, both in person and online before they make a purchase. To achieve your goals,…
Understanding Consumerism & how it depends on level of involvement of customer
Consumerism is an economic and social system that prioritizes purchasing products and services. Over the last century, industrialization has resulted in overproduction, with more supply…
The 5 Marketing Concepts explained in detail (Updated 2023)
What are the 5 Marketing Concepts? There are 5 different concepts of marketing, each of which varies in the function they carry and the way…