In today’s rapidly evolving business landscape, achieving a Sustainable Competitive Advantage (SCA) is more than a mere wish—it’s a necessity. Think of it as the…
Adaptation Level Theory
Adaption level theory, also known as AL Theory is a Psychological concept which explains that the basis of an individual’s judgment on a stimulus depends…
Product adaptation: Definition, Types and Importance
Product adaptation is the product modification process of an existing product so that it is made suitable for various markets and customers. With the right…
Achievement Motivation Theory
The Achievement motivation theory relates personal characteristics and background to a need for achievement and the associated competitive drive to meet standards of excellence. Achievement Motivation…
How to analyse consumer behavior by asking these 12 simple questions?
Analysing consumer behavior is difficult because there are many factors which influence consumer’s behavior. However, if you ask these 12 basic questions, then the going…
What is Relationship Marketing? Definition, Types and Examples
What is Relationship Marketing? Definition: Relationship Marketing is a subset of Customer relationship management and focuses on building long-term meaningful relationships with customers rather then…
What is Absorptive Capacity? Definition & Explanation
Absorptive capacity is an important concept for business owners in many industries. It refers to the ability of an organization to recognize and absorb new…
Selective attention & importance of capturing customer’s attention in marketing
Most people would get the logic of selective attention through a simple example. You are going through a boring lecture on finance, and a hot…
Marketing Mix Cafe Coffee Day (CCD) and 7Ps (Updated 2024)
The Marketing mix of Cafe Coffee Day analyses the 7Ps of Cafe Coffee Day which includes the Product, Price, Place, Promotion, people, physical evidence and…
Service Marketing Mix – 7 P’s of marketing
What is Service Marketing Mix? The service marketing mix is also known as an extended marketing mix and is an integral part of a service…
What is a Market? Definition and Types of Markets
The market is an essential part of the economy, as it allows people to buy and sell products and get a fair price for them….
Coca Cola Brand Failure
Think of a brand success story, and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it…
Marketing Mix Of Tresemme and 4Ps (Updated 2023)
The Marketing mix of Tresemme analyses the 4Ps of Tresemme, including the Product, Price, Place, and Promotions. Tresemme was first manufactured in 1947 by Godefroy…
Recruitment and selection of sales personnel
Companies always need employees to help them in realising their goals and objectives as far as operations are concerned. It is the desire of every…
What is Customer Orientation? Definition, Skills & Examples
Customer-oriented companies are always in tune with the wants and needs of their customers, providing comprehensive policies tailored to ensure satisfaction. Customer orientation emphasizes offering…
