The difference between Selling and Marketing is associated with the roles and responsibilities of sales and marketing teams. Selling focuses on the process of getting…
Societal Marketing Concept – Definition, Importance and Examples
The societal marketing concept is defined as a philosophy that calls for marketing strategies to preserve or enhance individual and societal welfare. The Societal Marketing…
Selling concept – Definition, Examples, Pros and Cons
During WWII world industry geared up for accelerated wartime production. When the war was over this stimulated industrial machine turned to producing consumer goods. By…
What is Production concept?
When the production concept was found, a production oriented business dominated the market. This was from the beginning of Capitalism to the mid 1950’s. During the…
SWOT Analysis of Pantaloons
Strengths in the SWOT analysis of Pantaloons ” Pioneer in the industry, largest market share and capitalization. ” Reputation for value for money(Competitive pricing), convenience and a…
SWOT Analysis of Parachute (Updated 2025)
Let’s explore the SWOT Analysis of Parachute by understanding its strengths, weaknesses, opportunities, and threats. Parachute, a well-known personal care brand, is known for its…
Different Types of Demand
Demand forecasting is an essential activity in sales and marketing. The demand forecasting has to be done so that the company does not store huge…
SWOT Analysis of Sprite
Sprite is a brand which has become famous over the years and has been well received in the market. Sprite in itself is a lime…
SWOT Analysis of Godrej Consumer Products Limited
Godrej Consumer Products limited (GCPL) is one of the leading FMCG companies in India. It offers products in soap, toiletries, cosmetics, household care, hair care…
Internal Branding – Definition, Importance, Strategy and Benefits
Internal branding is making the employees know about the brand precisely, especially the company goals and external branding. In other words, it is the meeting…
Marketing Mix of Ariel and 4Ps (Updated 2025)
The Marketing mix of Ariel analyses the 4Ps of Ariel, including the Product, Price, Place, and Promotions. Ariel is a laundry detergent product under the…
SWOT Analysis of Sony Ericsson
Sony Ericsson has been changed to Sony Xperia since 2012 and hence this SWOT is not valid anymore. Do check the SWOT analysis of Sony…
What is Sustainable Competitive Advantage? Definition & Example Strategies
In today’s rapidly evolving business landscape, achieving a Sustainable Competitive Advantage (SCA) is more than a mere wish—it’s a necessity. Think of it as the…
Adaptation Level Theory
Adaption level theory, also known as AL Theory is a Psychological concept which explains that the basis of an individual’s judgment on a stimulus depends…
Product adaptation: Definition, Types and Importance
Product adaptation is the product modification process of an existing product so that it is made suitable for various markets and customers. With the right…
