The influence of culture on consumer behavior is profound, and if misunderstood or taken lightly, then the product might fail in the new cultural market….
Marketing Mix of Dabur and 4Ps (Updated 2023)
The Marketing mix of Dabur analyses the 4Ps of Dabur, which includes the Product, Price, Place, and Promotion of Dabur. Dabur is one of the…
Target marketing explained
Target marketing, also sometimes known as niche marketing is the art of marketing only to a desired target market. Thus target marketing mainly involves two…
How to improve product quality? A guide for Business managers
Out of the many tasks given to the marketing department, one of them involves improving product quality. This is a job more precisely for the…
Marketing Mix of Microsoft and 7Ps (Updated 2024)
The Marketing mix of Microsoft analyses the 7Ps of Microsoft, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Microsoft. Suppose…
What is Strategy Formulation? Definition, Steps, & Tips
Definition: Strategy formulation in business involves creating a plan that outlines the intended direction and specific steps to achieve goals by utilizing the available knowledge….
What is Conjoint Analysis? Types & How to Use It
Conjoint analysis might sound a bit intimidating, but it’s just a fancy term for a method that helps us understand how people make decisions. Ever…
Marketing Mix of Lenovo and 4Ps (Updated 2023)
The Marketing mix of Lenovo analyses the 4Ps of Lenovo, which includes the Product, Price, Place, and Promotion of Lenovo. Lenovo is one of the…
What is Psychographic Segmentation? A Complete Guide with Examples and Types
Beliefs, values, lifestyle, social position, views, and hobbies are just a few of the factors that may be used in psychographic segmentation to divide your…
Types of Sales Organizations – Committee Sales Organization
In committee sales organization the committee is never the sole basis for organizing a sales department. It is a method organizing the executive group for…
Competitive Pricing: Definition, Strategy & Advantages
Competitive pricing is a pricing strategy that enables a business to offer goods or services at a lower or the same price as its rivals….
SWOT Analysis of Audi (Updated 2024)
Let’s understand the SWOT analysis of Audi by learning about its strengths, weaknesses, opportunities, and threats. Audi represents innovation, luxury, and sustainability in the automotive…
What are Activities, Interests, and Opinions (AIO)?
What Are Activities, Interests, and Opinions (AIO)? Activities, Interests, and Opinions (AIO) are characteristics of a person which are used by market researchers for psychographic…
Total Customer Satisfaction – What it is and how to achieve it?
There are various ways to define total customer satisfaction. However, the underlining fact is very clear – You need to try to make your customer…
Vals – Values attitude lifestyle
Vals which is also known as values attitude and lifestyle is one of the primary ways to perform psychographic segmentation. All three terms are intangible…
