In committee sales organization the committee is never the sole basis for organizing a sales department. It is a method organizing the executive group for…
Competitive Pricing: Definition, Strategy & Advantages
Competitive pricing is a pricing strategy that enables a business to offer goods or services at a lower or the same price as its rivals….
SWOT Analysis of Audi (Updated 2024)
Let’s understand the SWOT analysis of Audi by learning about its strengths, weaknesses, opportunities, and threats. Audi represents innovation, luxury, and sustainability in the automotive…
What are Activities, Interests, and Opinions (AIO)?
What Are Activities, Interests, and Opinions (AIO)? Activities, Interests, and Opinions (AIO) are characteristics of a person which are used by market researchers for psychographic…
Total Customer Satisfaction – What it is and how to achieve it?
There are various ways to define total customer satisfaction. However, the underlining fact is very clear – You need to try to make your customer…
Vals – Values attitude lifestyle
Vals which is also known as values attitude and lifestyle is one of the primary ways to perform psychographic segmentation. All three terms are intangible…
Types of Sales Organization – Functional Sales Organization
Some sales departments use Functional sales organization. This type, derived from the management theory developed by Frederick W. Taylor, is based upon the premise that each…
Break-Even Price: Definition, Examples, and How To Calculate It (Updated 2024)
What Is a Break-Even Price? The break-even price is the price a company must charge to cover direct manufacturing expenses and make a profit. It…
Types of Sales organization – Line and Staff Sales Organization
The line and staff sales organization is often found in large and medium sized firms, employing substantial numbers of sales personnel, and selling diversified product lines…
What is Price Skimming? Definition, Examples & How It Works
Price skimming is a strategy used for product pricing in which the company charges the highest possible price initially and then eventually brings down the…
Limitations of segmentation
Segmentation also has its limitations as it needs to be implemented in the proper manner. As segmentation is one of the most important process in…
Marketing Mix of Apollo Hospitals and 7Ps (Updated 2024)
The Marketing mix of Apollo Hospital analyses the 7Ps of Apollo Hospital’s which includes the Product, Price, Place, Promotion, People, Physical evidence and Process of…
Physical Evidence in Marketing Mix
If you have read the service marketing mix, then you would know that physical evidence is one of the additional 3 Ps (extended marketing mix)…
Type of Sales Organization – Line Sales Organization
The line sales organization is the oldest and simplest sales organizational structure. It is widely used in smaller firms and in firms with small numbers…
Behavioral Segmentation – Examples, Types and Benefits
Behavioral segmentation groups your website visitors together based on their shared, specific behavior patterns, such as their purchasing habits. For example, if you notice that…
