Some sales departments use Functional sales organization. This type, derived from the management theory developed by Frederick W. Taylor, is based upon the premise that each…
Break-Even Price: Definition, Examples, and How To Calculate It (Updated 2024)
What Is a Break-Even Price? The break-even price is the price a company must charge to cover direct manufacturing expenses and make a profit. It…
Types of Sales organization – Line and Staff Sales Organization
The line and staff sales organization is often found in large and medium sized firms, employing substantial numbers of sales personnel, and selling diversified product lines…
What is Price Skimming? Definition, Examples & How It Works
Price skimming is a strategy used for product pricing in which the company charges the highest possible price initially and then eventually brings down the…
Limitations of segmentation
Segmentation also has its limitations as it needs to be implemented in the proper manner. As segmentation is one of the most important process in…
Marketing Mix of Apollo Hospitals and 7Ps (Updated 2024)
The Marketing mix of Apollo Hospital analyses the 7Ps of Apollo Hospital’s which includes the Product, Price, Place, Promotion, People, Physical evidence and Process of…
Physical Evidence in Marketing Mix
If you have read the service marketing mix, then you would know that physical evidence is one of the additional 3 Ps (extended marketing mix)…
Type of Sales Organization – Line Sales Organization
The line sales organization is the oldest and simplest sales organizational structure. It is widely used in smaller firms and in firms with small numbers…
Behavioral Segmentation – Examples, Types and Benefits
Behavioral segmentation groups your website visitors together based on their shared, specific behavior patterns, such as their purchasing habits. For example, if you notice that…
Types of Sales Organization: A Complete Guide about Sales Team Structures
If sound practices are followed in setting up the sales department, the resulting structure takes on features of one or more of four basic types…
Marketing Mix of Harley Davidson and 4Ps (Updated 2023)
The Marketing mix of Harley Davidson analyses the 4Ps of Harley Davidson, which includes the Product, Price, Place, and Promotion of Harley Davidson. The legacy…
The Sales Organization
Effective sales executives insist upon sound organization. They recognize that the sales organization must achieve both qualitative and quantitative personal selling objectives. Over the long…
Tactical Marketing: Definition, Importance, and Difference
Tactical marketing is a marketing approach that focuses on the specific ongoing tactics and techniques you use to promote your business. These are your individual…
SWOT Analysis of Amul (Updated 2023 with Statistics)
Amul is a brand owned by Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) which are at the forefront of the Dairy revolution in India. Amul…
Pricing Decisions: Examples, Objectives & Factors to Consider
Businesses make pricing decisions when determining the prices for their products or services. For example, a business that sells ladies’ bags may decide to charge…
