The Marketing mix of Apollo Hospital analyses the 7Ps of Apollo Hospital’s which includes the Product, Price, Place, Promotion, People, Physical evidence and Process of…
Physical Evidence in Marketing Mix
If you have read the service marketing mix, then you would know that physical evidence is one of the additional 3 Ps (extended marketing mix)…
Type of Sales Organization – Line Sales Organization
The line sales organization is the oldest and simplest sales organizational structure. It is widely used in smaller firms and in firms with small numbers…
Behavioral Segmentation – Examples, Types and Benefits
Behavioral segmentation groups your website visitors together based on their shared, specific behavior patterns, such as their purchasing habits. For example, if you notice that…
Types of Sales Organization: A Complete Guide about Sales Team Structures
If sound practices are followed in setting up the sales department, the resulting structure takes on features of one or more of four basic types…
Marketing Mix of Harley Davidson and 4Ps (Updated 2025)
The Marketing mix of Harley Davidson analyses the 4Ps of Harley Davidson, which includes the Product, Price, Place, and Promotion of Harley Davidson. The legacy…
The Sales Organization
Effective sales executives insist upon sound organization. They recognize that the sales organization must achieve both qualitative and quantitative personal selling objectives. Over the long…
Tactical Marketing: Definition, Importance, and Difference
Tactical marketing is a marketing approach that focuses on the specific ongoing tactics and techniques you use to promote your business. These are your individual…
SWOT Analysis of Amul (Updated 2025 with Statistics)
Amul is a brand owned by Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) which are at the forefront of the Dairy revolution in India. Amul…
Pricing Decisions: Examples, Objectives & Factors to Consider
Businesses make pricing decisions when determining the prices for their products or services. For example, a business that sells ladies’ bags may decide to charge…
Demographic Segmentation – Meaning, Factors, Data and Example
Demographic segmentation is the identification of a specific audience segment for a brand or organization based on factors such as age, gender, marital status, family…
Marketing Mix of Canon and 4Ps (Updated 2025)
The Marketing mix of Canon analyses the 4Ps of Canon’s marketing strategy, which includes the Product, Price, Place, and Promotion of Canon. The brand name…
8 steps to create a strong sales pipeline
Sales is a continuous process and the timelines are such, that you are needed to prospect and close customers again and again. The sales process…
What role does Sales resistance play?
Prospects show sales resistance by pointing out real or imagined obstacles, and by voicing objections, sincere or insincere. In analyzing sales resistance, the salesperson need…
Marketing Information System – Types, Tips and Examples
Definition Marketing Information System regularly gathers, analyzes, interprets, stores, and distributes internal and external market data. Marketing information systems include CRM, market research, competitive intelligence,…
