Many sales executives get promoted into their positions because of their previous performances as salespersons. In some companies, outstanding sales persons have in inside track…
Why are your customers brand switching and what is the reason for switching brands?
More and more brands and products are being launched every day. In the traditional retail mix, moden retailers like Walmart have started launching their own unique products. On top…
Marketing mix of eBay and 7Ps (Updated 2024)
The Marketing mix of eBay analyses the 7Ps of eBay, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of eBay. In…
How to Close a Sale? 20 Sales Closing Techniques for 2023
The art of closing a sale is a skill that separates the good from the great in the world of sales. Understanding how to close…
6 Advantages of Segmentation
A company cannot devise a market strategy without market segmentation. Imagine that you became a teacher one day. And the only thing your employer told…
Which market segment should you target?
There is a very generic approach which can be used to decide which market segment you want to target. These approaches are – Mass Marketing,…
Difference between Segmentation Targeting and Positioning
One of the first principles of Marketing management is segmentation targeting and positioning also known as STP. However, all the three concepts are so parallel to…
7 simple reasons that justify the importance of planning
Importance of Planning The importance of plannings cannot be overemphasized for an organization or even for an individual. From the start of a small business,…
Why Nokia lost its market share?
Nokia has been long the market leader in the mobile phone market and with its enormous reach and huge customer base, had successfully created significant…
Promotions in Marketing – Marketing promotions
What is Marketing Promotion? Marketing promotion is the inclusion of various activities and strategies that companies use to market their products or services. It can…
What are the Research Objectives? Types, Examples & How to Write Them
Accurate and well-defined research objectives lay the foundation of any successful research project. These objectives serve as a compass, guiding researchers on the path they…
Promotional Mix: Definition, Examples & How to Use It
A promotional mix is a marketing strategy in which the advertiser implements a combination of marketing tools and advertising media to increase the effectiveness of…
Customer desire
Once the customer is interested in your product, you need to see to it that he has actual desire towards your product, desire which will…
What is Celebrity Marketing? Types, Careers and Examples
Celebrity marketing uses famous people to sell products and services. Celebrity endorsements help companies reach more people, increase sales, and build brand awareness. Popular celebrity…
Celebrity Endorsement – Definition, Overview and List of Top 10 Endorsements
What is Celebrity Endorsement? A celebrity endorsement is when a famous person (A celebrity) uses their fame or social status to help promote a product,…
