What qualities should an effective salesperson possess? It is difficult to list “success” qualification. Sales executives jobs cover a gamut of products, markets, and marketing…
Penetration pricing explained with examples and case study
Penetration pricing strategy is generally used by late comers in the market. This pricing is typically used when the market is saturated or there are…
Marketing Mix of Philips and 4Ps (Updated 2024)
The Marketing mix of Philips analyses the 4Ps of Philips, including the Product, Price, Place, and Promotions. Philips is an international brand established in 1891…
International marketing – Scope and challenges
What is International Marketing? International marketing is the process of marketing goods or services to customers in more than one country. This process can be…
Function of Sales Executives
Many sales executives get promoted into their positions because of their previous performances as salespersons. In some companies, outstanding sales persons have in inside track…
Why are your customers brand switching and what is the reason for switching brands?
More and more brands and products are being launched every day. In the traditional retail mix, moden retailers like Walmart have started launching their own unique products. On top…
Marketing mix of eBay and 7Ps (Updated 2024)
The Marketing mix of eBay analyses the 7Ps of eBay, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of eBay. In…
How to Close a Sale? 20 Sales Closing Techniques for 2024
The art of closing a sale is a skill that separates the good from the great in the world of sales. Understanding how to close…
6 Advantages of Segmentation
A company cannot devise a market strategy without market segmentation. Imagine that you became a teacher one day. And the only thing your employer told…
Which market segment should you target?
There is a very generic approach which can be used to decide which market segment you want to target. These approaches are – Mass Marketing,…
Difference between Segmentation Targeting and Positioning
One of the first principles of Marketing management is segmentation targeting and positioning also known as STP. However, all the three concepts are so parallel to…
7 simple reasons that justify the importance of planning
Importance of Planning The importance of plannings cannot be overemphasized for an organization or even for an individual. From the start of a small business,…
Why Nokia lost its market share?
Nokia has been long the market leader in the mobile phone market and with its enormous reach and huge customer base, had successfully created significant…
Promotions in Marketing – Marketing promotions
What is Marketing Promotion? Marketing promotion is the inclusion of various activities and strategies that companies use to market their products or services. It can…
What are the Research Objectives? Types, Examples & How to Write Them
Accurate and well-defined research objectives lay the foundation of any successful research project. These objectives serve as a compass, guiding researchers on the path they…
