There is a very generic approach which can be used to decide which market segment you want to target. These approaches are – Mass Marketing,…
Difference between Segmentation Targeting and Positioning
One of the first principles of Marketing management is segmentation targeting and positioning also known as STP. However, all the three concepts are so parallel to…
7 simple reasons that justify the importance of planning
Importance of Planning The importance of plannings cannot be overemphasized for an organization or even for an individual. From the start of a small business,…
Promotions in Marketing – Marketing promotions
What is Marketing Promotion? Marketing promotion is the inclusion of various activities and strategies that companies use to market their products or services. It can…
What are the Research Objectives? Types, Examples & How to Write Them
Accurate and well-defined research objectives lay the foundation of any successful research project. These objectives serve as a compass, guiding researchers on the path they…
Promotional Mix: Definition, Examples & How to Use It
A promotional mix is a marketing strategy in which the advertiser implements a combination of marketing tools and advertising media to increase the effectiveness of…
Customer desire
Once the customer is interested in your product, you need to see to it that he has actual desire towards your product, desire which will…
What is Celebrity Marketing? Types, Careers and Examples
Celebrity marketing uses famous people to sell products and services. Celebrity endorsements help companies reach more people, increase sales, and build brand awareness. Popular celebrity…
Celebrity Endorsement – Definition, Overview and List of Top 10 Endorsements
What is Celebrity Endorsement? A celebrity endorsement is when a famous person (A celebrity) uses their fame or social status to help promote a product,…
Marketing Mix of Nissan and 4Ps (Updated 2025)
The Marketing mix of Nissan analyses the 4Ps of Nissan, which includes the Product, Price, Place and Promotion of Nissan. Car manufacturing has a vast…
How to maintain customer interest
Customer interest is crucial to the sales process. Gaining attention can be done in the initial stages but interest in the product needs to be…
What is Situation Analysis? Definition, Importance & Examples
At the heart of any successful marketing campaign lies a thorough understanding of the current situation. A situation analysis follows a systematic process to collect…
AIDAS theory of selling
AIDAS stands for Attention, Interest, Desire, Action, and Satisfaction. The AIDAS model states that a prospect goes through five different stages before finally responding satisfactorily…
10 Steps to Get Customer Attention
Customer attention is a scenario in which potential or existing customers pay extra attention to a certain product or activity. This heightened awareness can be…
Service Channels: Definition, Options and Scope
Service channels are the different channels or mediums that are used to carry out business transactions or channel interactions during a customer journey. Businesses nowadays…
