Cause-related marketing involves a non-profit and a business or corporation supporting a philanthropic or social cause. This joint effort helps the company connect with the…
5 reasons pricing strategy is increasing in importance
Your Pricing strategy and the price of your product is one of the most important factors influencing decision making. This can be explained with a…
What is Consumer-to-Business C2B? Complete Guide with Definition & Examples for 2024
The digital age has dynamically transformed the way we interact and do business. Notably, a ‘Consumer-to-Business’ model is gaining substantial prominence. In this paradigm, consumers…
Value Networks – Definition, Categories, Types, Example
A Value Network is an essential part of any successful organization. It allows for collaboration between individuals and departments to create value for the company…
How to decide your segmentation strategy? And which segment to target?
There are various market segmentation strategies which an entrepreneur can use for their products. In fact, the whole concept of entrepreneurship is many a times…
Marketing Mix of Bata and 4Ps (Updated 2024)
The Marketing mix of Bata analyses the 4Ps of Bata’s marketing strategy, which includes the Product, Price, Place, and Promotion of Bata. Bata is a…
Buyer Seller Dyads
In a business setting, buyers and sellers alike often interact whenever they carry out or intend to conduct a particular interaction as a way of…
What are the 4 Cs of Marketing? How to Use Them
The 4 Cs of marketing (customer, cost, convenience, and communication) are a modern, customer-oriented version of the traditional 4 Ps (product, price, place, and promotion)….
Customer perceived value, CPV
Customer perceived value (CPV) is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
What is Product Placement? Examples and Types
Product placement, or embedded marketing, is a marketing strategy that involves mentioning a particular brand or product within another work, such as a film or…
SWOT Analysis of LG – LG SWOT Analysis (Updated 2024)
Let’s explore the SWOT Analysis of LG by understanding its strengths, weaknesses, opportunities, and threats. LG is a big name in the consumer electronics sector,…
Functions of channel members
There are numerous functions of channel members. All of these function utilize scarce resources of the organization. Furthermore, these functions can be better performed through…
9 tips for achieving customer satisfaction
A business runs as long as it has customers and it becomes successful when its customers repeatedly come back. Companies seek to increase their revenue…
Image differentiation
Image differentiation A person responds differently to company and brand images. Identity comprises the ways that a company aims to identify or position itself or…
What is a Marketing Channel? Definition, Types and Importance
What is a Marketing Channel? A marketing channel is a network of individuals, businesses, and processes that work together to move products from the production…
