Customer attention is a scenario in which potential or existing customers pay extra attention to a certain product or activity. This heightened awareness can be…
Service Channels: Definition, Options and Scope
Service channels are the different channels or mediums that are used to carry out business transactions or channel interactions during a customer journey. Businesses nowadays…
Marketing Mix of HDFC and 7Ps (Updated 2025)
The Marketing mix of HDFC analyses the 7Ps of HDFC, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of HDFC. Housing…
What is brand image and its importance to an organization?
Today’s generation is quite impressionable and hence in order to enhance their personality, or to meet social standards, they gravitate towards branded products that are…
What are Reverse Flow Channels and its examples?
One of the traditional methods of channel distribution is when the company manufactures a product, it goes through the channel and reaches the end consumer….
Channel Levels – Consumer and industrial marketing channels
Channel levels consist of consumer marketing channels or the industrial marketing channels. A factor common among both channel levels is that both include the producer…
Marketing Mix of Jaguar and 4Ps (Updated 2025)
The Marketing mix of Jaguar analyses the 4Ps of Jaguar, which includes the Product, Price, Place, and Promotion of Jaguar. Jaguar is a renowned luxury…
What is Cause-Related Marketing? Best Examples to Learn How It Works
Cause-related marketing involves a non-profit and a business or corporation supporting a philanthropic or social cause. This joint effort helps the company connect with the…
5 reasons pricing strategy is increasing in importance
Your Pricing strategy and the price of your product is one of the most important factors influencing decision making. This can be explained with a…
What is Consumer-to-Business C2B? Complete Guide with Definition & Examples for 2025
The digital age has dynamically transformed the way we interact and do business. Notably, a ‘Consumer-to-Business’ model is gaining substantial prominence. In this paradigm, consumers…
Value Networks – Definition, Categories, Types, Example
A Value Network is an essential part of any successful organization. It allows for collaboration between individuals and departments to create value for the company…
How to decide your segmentation strategy? And which segment to target?
There are various market segmentation strategies which an entrepreneur can use for their products. In fact, the whole concept of entrepreneurship is many a times…
Marketing Mix of Bata and 4Ps (Updated 2025)
The Marketing mix of Bata analyses the 4Ps of Bata’s marketing strategy, which includes the Product, Price, Place, and Promotion of Bata. Bata is a…
Buyer Seller Dyads
In a business setting, buyers and sellers alike often interact whenever they carry out or intend to conduct a particular interaction as a way of…
What are the 4 Cs of Marketing? How to Use Them
The 4 Cs of marketing (customer, cost, convenience, and communication) are a modern, customer-oriented version of the traditional 4 Ps (product, price, place, and promotion)….
