The Marketing mix of Volkswagen analyses the 4Ps of Volkswagen, including the Product, Price, Place, and Promotions. Volkswagen is a car manufacturing company named Volkswagen,…
Marketing Mix of Micromax and 4Ps (Updated 2024)
The marketing mix of Micromax analyses Micromax’s 4Ps, which include the product, price, place, and promotion. Micromax’s marketing mix proves why Micromax has grown by…
5 ways market segmentation influences decision making
Market segmentation is the first step of a marketing strategy and can help in marketing decision making as well. It involves segmenting the market based…
Performance based marketing and its uses as a marketing tool
Performance Based Marketing guarantees that you pay only for the results. It is a type of online marketing where advertisers pay marketing companies depending on…
SWOT Analysis of Chevrolet (Updated 2024)
Let’s explore the SWOT analysis of Chevrolet by understanding its strengths, weaknesses, opportunities, and threats. Chevrolet, founded in 1911 by Louis Chevrolet and William C….
Marketing Mix of Indigo Airlines and 7Ps (Updated 2024)
The Marketing mix of Indigo Airlines analyses the 7Ps of Indigo Airlines, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Objectives of Sales Management
Sales management entails numerous objectives which are executed by sales managers. There are mainly three such objectives Sales Volume Contribution to profits Continuous Growth The…
What is Sales Management and its role in an Organization?
Sales is a field of marketing which has made millionaires. A simple reason being that sales is not a comfortable job for any company and…
4 things to know before entering international market
When planning to expand the production, the selling and the other business activities into some international markets there are many things that one should take…
BCG Matrix Explained – Boston Matrix Model Analysis and Advantage
BCG Matrix is mainly used by companies to analyse the performance of their multiple products and for decision making. Companies with very large product portfolios…
Brand Report Card – Definition, Attributes and Pepsi Report Card
What is a Brand Report Card? A Brand report card is an evaluation system that brands or companies use to periodically audit the strengths and…
Marketing Mix of Sunsilk – Sunsilk Marketing Mix
The Marketing mix of Sunsilk analyses the 4Ps of Sunsilk, including the Product, Price, Place, and Promotions. Sunsilk is an international brand aimed primarily at…
Family life cycle
In 1960’s, based on their research Wells and Gruber came up with a new concept of segmentation, called the family life cycles. Family life cycle…
Ownership in Service Marketing
Ownership is never transferred in the case of services. In products, the product is produced first and than it is sold. However in services, the…
What are Strategic Business Units? Definition, Types & Examples
In the realm of business, the concept of Strategic Business Units (SBUs) is a game-changer. This idea, simple yet revolutionary, allows large corporations to break…
