Competitor analysis is absolutely essential if you have to grow in a competitive market. It is becoming increasingly important because of the rise in competition…
Heterogeneity in service marketing
Each and every service is different in nature. That’s the simple meaning of heterogeneity in service marketing. Imagine 2 restaurants. Even if they have the…
5 sales myth which have to be ignored in today’s sales environment
There are many sales myths associated with joining a sales profile in a company. Many management executives want to become finance heads, marketing heads and…
SWOT Analysis of BSNL – BSNL SWOT analysis
Strengths in the SWOT analysis of BSNL Liked this post? Check out the complete series on SWOT
6 reasons why Strategic Business Units are Important
Strategic business units work on the principle of micromanagement. What if you have 10 different tasks in a day, and all 10 of them are…
Intangibility of services
Products are tangible and Services are intangible in nature. Intangibility of services is derived from the fact that you cannot see or touch a service….
Marketing Mix of Gatorade and 4Ps (Updated 2023)
The Marketing mix of Gatorade analyses the 4Ps of Gatorade, including the Product, Price, Place, and Promotions. Gatorade deals exclusively with food items and beverages…
SWOT Analysis of Bingo – Bingo SWOT analysis
Bingo! is a brand started by ITC in 2007 which is mainly providing potato chips to the market. Bingo is coming into a strongly competitive…
Brand Identity Prism – Definition, Importance and Example of Coca Cola
What is Brand Identity Prism? Brand identity prism is a hexagonal-prism-shaped marketing model that includes six elements or characteristics (Three on each side) crucial for…
Marketing strategy of Amazon – Amazon marketing strategy
Segmentation, targeting, positioning in the Marketing strategy of Amazon E-commerce giants like Amazon uses demographic & psychographic segmentation to segment the markets. Amazon’s segmentation is based…
SWOT Analysis of Honda Motors (Updated 2024)
Let’s explore the detailed SWOT Analysis of Honda Motors by understanding its strengths, weaknesses, opportunities, and threats. Honda Motors, a multinational automaker, was founded in…
Types of Products (Consumer Products and Industrial Products)
When it comes to products, there are so many types out there that it can be overwhelming trying to find the right one for you….
What is Product Sampling? Types, Methods & Tips
Product sampling is a marketing strategy of offering free product samples to target users. It is based upon the idea that when potential customers try…
Marketing Mix of Airtel and 7Ps (Updated 2024)
The Marketing mix of Airtel analyses the 7Ps of Airtel, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Airtel. Bharti…
What is Psychological Pricing? Strategies, Examples & How to Use It
The world of marketing is filled with a myriad of strategies, each one designed to capture consumer attention and drive sales. One such tactic that…
