Segmentation, targeting, positioning in the Marketing strategy of Amazon E-commerce giants like Amazon uses demographic & psychographic segmentation to segment the markets. Amazon’s segmentation is based…
SWOT Analysis of Honda Motors (Updated 2024)
Let’s explore the detailed SWOT Analysis of Honda Motors by understanding its strengths, weaknesses, opportunities, and threats. Honda Motors, a multinational automaker, was founded in…
Types of Products (Consumer Products and Industrial Products)
When it comes to products, there are so many types out there that it can be overwhelming trying to find the right one for you….
What is Product Sampling? Types, Methods & Tips
Product sampling is a marketing strategy of offering free product samples to target users. It is based upon the idea that when potential customers try…
Marketing Mix of Airtel and 7Ps (Updated 2024)
The Marketing mix of Airtel analyses the 7Ps of Airtel, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Airtel. Bharti…
What is Psychological Pricing? Strategies, Examples & How to Use It
The world of marketing is filled with a myriad of strategies, each one designed to capture consumer attention and drive sales. One such tactic that…
What is New Product Development? Stages, Examples & Best Tips to Improve NPD
New product development is a process of idea generation, creation, designing, validation, and launching of a product that is completely new to the market. Examples…
Marketing Strategy of Airtel – Airtel marketing strategy
Airtel is the world’s 3rd largest mobile telecommunication Indian MNC operating in 20 countries across Asia & Africa. Airtel has presence in 22 telecom circles…
SWOT of Colors
The SWOT of Colors discusses the internal analysis for one of the leading General entertainment channel in India – Colors. Colors has several aces up…
Marketing Mix of Audi and 4Ps (Updated 2023)
The Marketing mix of Audi analyses the 4Ps of Audi’s marketing and distribution strategy, which includes the Product, Price, Place, and Promotion of Audi’s luxury…
Distribution Strategies: Definition, Types and Benefits
In today’s fast paced world, distribution by a company can be an enormous competitive advantage to the company. Most companies target their customers far and…
Cannibalization – Definition of it and ways to avoid it
If the sales of a firms new product is high because of decreasing sales of its existing and established product then we can say that…
Benefits and limitations of Product life cycle
The product life cycle is an excellent tool which can be used by Business managers, strategists and marketing managers to come up with product strategies….
Marketing Mix of Colors and 4Ps (Updated 2023)
The Marketing mix of Colors analyses the 4Ps of Colors, including the Product, Price, Place, and Promotions. The Marketing mix of Colors discusses the 7P’s…
Marketing Mix of Kurkure and 4Ps (Updated 2023)
The Marketing mix of Kurkure analyses the 4Ps of Kurkure which includes the Product, Price, Place and Promotion of Kurkure. Kurkure is a tasty snack…
