The Marketing mix of Vodafone analyses the 7Ps of Vodafone, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Vodafone. Vodafone…
Service Differentiation and 7 Ways to Differentiate Service from Competitor
Where products are tangible in nature and easily differentiated on the basis of features, form, performance and quality, service differentiation is quite challenging and needs…
Marketing Mix of Horlicks and 4Ps (Updated 2023)
The Marketing mix of Horlicks analyses the 4Ps of Horlicks, including the Product, Price, Place, and Promotions. Horlicks is one of the leading brands in…
Positioning Process – Steps involved in Positioning
The positioning process is important to be identified and followed by any organization which wants to implement its marketing strategy soundly. It is a difficult…
Positioning techniques
Companies apply various positioning techniques in market so that they are always ahead in competition. Some of the techniques used for positioning are: 1) Perceptual…
Marketing Mix of Fair and Lovely and 4Ps (Updated 2023)
The Marketing mix of Fair & Lovely analyses the 4Ps of Fair & Lovely, including the Product, Price, Place, and Promotions. Hindustan Unilever is a…
What is a brand
What is a brand? A Brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in…
Database Marketing – Definition, Types, Importance and Strategies
Database marketing collects consumer data such as names, contact information, and purchase history to create targeted marketing strategies to attract, engage, and convert potential customers….
Difference between goods and services
Goods and services are the lifeblood of any economy. Goods are tangible assets or physical objects that can be seen, felt, and utilized, whereas services…
Marketing Mix of Zara and 4Ps (Updated 2023)
The Marketing mix of Zara analyses the 4Ps of Zara, including the Product, Price, Place, and Promotions. Zara is a popular Spanish clothing store that…
What is a Horizontal Marketing System? with Examples
Given the current state of the economy, companies from many industries need help to sustain the same profits that they enjoyed in the mid-2000s, before…
Effective Positioning
According to the basic principles of marketing, products and services are created to solve customer “problems” (i.e., to satisfy needs and wants) and provide benefits….
SWOT Analysis of Burberry (Updated 2024)
Let’s explore the SWOT Analysis of Burberry by understanding its strengths, weaknesses, opportunities, and threats. The famous British luxury clothing brand Burberry is a shining…
How to rock at Corporate Sales
Corporate sales is one of the most sought after profile for a Sales professional. Unlike institutional and channel sales, the strategies needed to excel at…
How to get repeat business from customers
Repeat business is critical for the success of any business. It refers to customers who come back for more purchases or services, instead of just…
