The rule of business is that when you are a market leader, there are definitely going to be market followers. Many companies come out with…
Marketing Mix of Sunfeast and 4Ps (Updated 2025)
The Marketing mix of Sunfeast analyses the 4Ps of Sunfeast, including the Product, Price, Place, and Promotions. In 2003, ITC stepped into manufacturing biscuits and…
Marketing Mix of Pizza Hut and 7Ps (Updated 2025)
The Marketing mix of Pizza Hut analyses the 7Ps of Pizza Hut, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Counter-Marketing – A Demarketing Tactic with Examples, Strategies & FAQs
Counter-marketing is a form of marketing that works to counteract certain types of marketing and advertising campaigns. This type of marketing is usually used when…
The GE McKinsey Matrix – Nine Box Matrix
The GE McKinsey matrix is a product portfolio analysis matrix. When you have a complex product portfolio, then it is difficult for you to take…
Marketing mix of Citibank and 7Ps (Updated 2025)
The Marketing mix of Citibank analyses the 7Ps of Citibank, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Citibank. Founded…
What is a Successful Product Development Strategy? Definition, Examples, & Stages
Definition: A Product Development Strategy is a systematic plan that outlines how a company can create new products or improve existing ones, ensuring they meet…
6 important factors in planning
There have been companies which have failed because of improper planning and poor implementation. Imagine yourself walking blindly in a room which has nails kept…
4 Organizational units involved in marketing strategy
In general, it is only the top management that makes a final decision regarding the implementation of a particular marketing strategy. However, in doing so,…
Marketing Mix of Nestle and 4Ps (Updated 2025)
The Marketing mix of Nestle analyses the 4Ps of Nestle, which includes the Product, Price, Place, and Promotion of Nestle. The Nestle marketing mix framework…
What is Indirect Marketing? Types, Examples & How to Use It
Indirect marketing is more in-your-face than running a TV ad or billboard. Instead, it’s a more subtle, softer approach to reaching potential customers. This strategy…
Extended Marketing Mix
The extended marketing mix, commonly known as the 7Ps, is a collection of seven marketing aspects designed to work together to achieve a marketing strategy’s…
Rolex Marketing Mix and 4Ps (Updated 2025)
The Marketing mix of Rolex analyses the 4Ps of Rolex, including the Product, Price, Place, and Promotions. Rolex’s marketing mix has created an all-inclusive framework…
Role of strategic planning in an organization
Strategic planning is needed in any company which has a single product or even multiple products with many strategic business units. The reason for strategic…
Direct marketing – Definition, Types, Steps and Examples
What Is Direct Marketing? Direct marketing is a type of marketing and advertising where organizations communicate directly to customers through various channels, including brochures, email,…
