According to the basic principles of marketing, products and services are created to solve customer “problems” (i.e., to satisfy needs and wants) and provide benefits….
SWOT Analysis of Burberry (Updated 2024)
Let’s explore the SWOT Analysis of Burberry by understanding its strengths, weaknesses, opportunities, and threats. The famous British luxury clothing brand Burberry is a shining…
How to rock at Corporate Sales
Corporate sales is one of the most sought after profile for a Sales professional. Unlike institutional and channel sales, the strategies needed to excel at…
How to get repeat business from customers
Repeat business is critical for the success of any business. It refers to customers who come back for more purchases or services, instead of just…
Marketing Mix of Burberry and 4Ps (Updated 2024)
The Marketing mix of Burberry analyses the 4Ps of Burberry, including the Product, Price, Place, and Promotions. Burberry is a famous fashion house highlighting British…
What is Differentiated Marketing? Steps, Examples & Advantages
Differentiated marketing, also known as multisegment marketing, is a strategy where a company targets multiple market segments with distinct products or services tailored to match…
Competitive Profile Matrix (CPM): A Complete Guide for Rivals Analysis with a Free Template
In a complete ongoing process of globalization, business is required to keep pace with the fast-changing systems. To remain competitive, companies need to evaluate their…
What is Door in the face technique?
What is Door-in-the-Face Technique? The door-in-the-face technique is a negotiation tactic where one party offers an initial concession that is so extreme that the other…
SWOT Analysis of British Airways (Updated 2024)
Let’s explore the SWOT Analysis of British Airlines by understanding its strengths, weaknesses, opportunities, and threats. British Airways, the UK’s flag carrier, is a global…
Concentrated Marketing Strategy
Concentrated Marketing is a type of marketing strategy that focuses on targeting a specific niche or consumer base. It involves creating campaigns tailored to the…
Puma Marketing Mix
The Marketing mix of Puma analyses the 4Ps of Puma, including the Product, Price, Place, and Promotions. Puma Marketing Mix is the selling model of…
Offensive Marketing – Strategy and examples
When multiple businesses in a market sell the same product, the offensive marketing approach is used; as a result, each business only gets a portion…
Mass marketing definition and explanation with examples
What Is Mass Marketing? A single, consistent message is sent to a sizable audience as part of the mass marketing strategy. Mass marketing is meant…
Marketing Mix of Emirates Airlines and 7Ps (Updated 2024)
The Marketing mix of Emirates analyses the 7Ps of Emirates, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Emirates. Emirates…
Sales planning process explained with effective sales process
The sales planning process is very important for an organization as success cannot be achieved by haphazard actions. Sales planning process is usually done in…
