Target market selection is the process of selecting your target market by choosing a specific group of consumers to whom you will promote your new…
Burger King SWOT Analysis (Updated 2024)
Let’s study the SWOT analysis of Burger King in depth by exploring its strengths, weaknesses, opportunities, and threats. Burger King is a global fast-food conglomerate…
Force field analysis
“An issue is held in balance by the interaction of two opposing sets of forces – those seeking to promote change and those attempting to…
Above 30 Marketing and strategy models and concepts
MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy…
Marketing mix of Gucci and 4Ps (Updated 2023)
The Marketing mix of Gucci analyses the 4Ps of Gucci, including the Product, Price, Place, and Promotions. Gucci Marketing Mix gives high importance to product…
Intensive distribution and its application in business
There are three main types of distribution in international market including intensive, selective and exclusive distribution. This article mainly deals with Intensive distribution. Intensive distribution…
Personal factors affecting consumer buying behavior
The decisions consumers make regarding purchases are highly impacted by personal factors, and marketers need to recognize this when planning their marketing strategies. Not only…
Types of Decision making Process
Decision making is an art and a science which has been studied over generations. The secret of marketing lies in learning what the customer wants…
SWOT Analysis of KFC (Updated 2024)
Let’s explore the SWOT Analysis of KFC by understanding its strengths, weaknesses, opportunities, and threats. KFC, short for Kentucky Fried Chicken, is a global fast-food…
What is Diffusion of Innovation? Theory by Everett Rogers
There are many new products being launched in the market every day. To understand how these products are being adopted in the market, marketers must…
Customer Profitability
Companies often use customer profitability to figure out the net benefit they receive from their customers. This can involve anything from advertising and product expenses…
Modern Customer oriented organizational chart
The importance of customers as well as the dissemination of information over time has caused customers to reach the top of the organizational pyramid. This…
Reference Groups: Definition, Types, Importance & Examples
What are Reference Groups? Reference groups are social groups that are used ‘as the yardstick’ for self-assessment or team comparison and ‘as a standard or…
Factors Influencing Consumer Buying Behavior
When it comes to consumer buying behavior, there are many factors at play. Factors like brand loyalty, media influences, environmental influences, and even the time…
What is Brand ladder and how to use it for brand building?
Multiple qualities of the brand can influence consumer decision making. Brand ladder refers to the marketing tool used by marketers, to communicate all the benefits…
