The decisions consumers make regarding purchases are highly impacted by personal factors, and marketers need to recognize this when planning their marketing strategies. Not only…
Types of Decision making Process
Decision making is an art and a science which has been studied over generations. The secret of marketing lies in learning what the customer wants…
SWOT Analysis of KFC (Updated 2025)
Let’s explore the SWOT Analysis of KFC by understanding its strengths, weaknesses, opportunities, and threats. KFC, short for Kentucky Fried Chicken, is a global fast-food…
What is Diffusion of Innovation? Theory by Everett Rogers
There are many new products being launched in the market every day. To understand how these products are being adopted in the market, marketers must…
Customer Profitability
Companies often use customer profitability to figure out the net benefit they receive from their customers. This can involve anything from advertising and product expenses…
Modern Customer oriented organizational chart
The importance of customers as well as the dissemination of information over time has caused customers to reach the top of the organizational pyramid. This…
Reference Groups: Definition, Types, Importance & Examples
What are Reference Groups? Reference groups are social groups that are used ‘as the yardstick’ for self-assessment or team comparison and ‘as a standard or…
Factors Influencing Consumer Buying Behavior
When it comes to consumer buying behavior, there are many factors at play. Factors like brand loyalty, media influences, environmental influences, and even the time…
What is Brand ladder and how to use it for brand building?
Multiple qualities of the brand can influence consumer decision making. Brand ladder refers to the marketing tool used by marketers, to communicate all the benefits…
Starbucks Marketing Mix and 7Ps (Updated 2025)
The Marketing mix of Starbucks analyses the 7Ps of Starbucks, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Starbucks. The…
Marketing Mix of Nescafe and 4Ps (Updated 2025)
The Marketing mix of Nescafe analyses the 4Ps of Nescafe, which includes the Product, Price, Place, and Promotion of Nescafe. No matter how effective the…
What is Profitability Analysis? – Definition, Types & Calculation
Definition: The profitability analysis is a financial analysis method that calculates how much profit a company generates in comparison to the total revenue earned. It…
Brand Personality – Definition, Importance and Examples
What is Brand Personality? Brand personality is the incorporation of human characteristics by a brand in a manner that different human-like adjectives can be attributed…
SWOT analysis of Haier India Ltd
Haier India Limited a subsidiary of Haier Group entered the Indian market in 2004. The company since then has been struggling to gather momentum in…
What are market challenger strategies and how to use them?
Any market you go in will always have market challengers. You have to challenge these competitors instead of presenting a meek response to them. Only…
