The importance of customers as well as the dissemination of information over time has caused customers to reach the top of the organizational pyramid. This…
Reference Groups: Definition, Types, Importance & Examples
What are Reference Groups? Reference groups are social groups that are used ‘as the yardstick’ for self-assessment or team comparison and ‘as a standard or…
Factors Influencing Consumer Buying Behavior
When it comes to consumer buying behavior, there are many factors at play. Factors like brand loyalty, media influences, environmental influences, and even the time…
What is Brand ladder and how to use it for brand building?
Multiple qualities of the brand can influence consumer decision making. Brand ladder refers to the marketing tool used by marketers, to communicate all the benefits…
Starbucks Marketing Mix and 7Ps (Updated 2024)
The Marketing mix of Starbucks analyses the 7Ps of Starbucks, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Starbucks. The…
Marketing Mix of Nescafe and 4Ps (Updated 2024)
The Marketing mix of Nescafe analyses the 4Ps of Nescafe, which includes the Product, Price, Place, and Promotion of Nescafe. No matter how effective the…
What is Profitability Analysis? – Definition, Types & Calculation
Definition: The profitability analysis is a financial analysis method that calculates how much profit a company generates in comparison to the total revenue earned. It…
Brand Personality – Definition, Importance and Examples
What is Brand Personality? Brand personality is the incorporation of human characteristics by a brand in a manner that different human-like adjectives can be attributed…
SWOT analysis of Haier India Ltd
Haier India Limited a subsidiary of Haier Group entered the Indian market in 2004. The company since then has been struggling to gather momentum in…
What are market challenger strategies and how to use them?
Any market you go in will always have market challengers. You have to challenge these competitors instead of presenting a meek response to them. Only…
Classification of services
In order to be able to make a clear and relevant classification of services, we would first need to understand the concept of the word…
Marketing Mix of Easy Jet and 7Ps (Updated 2024)
The Marketing mix of Easy Jet analyses the 7Ps of Easy Jet, which includes the Product, Price, Place, Promotion, people, physical evidence, and process of…
12 Questions that explain the importance of marketing research
When the focus shifted from manufacturing to marketing, market research became one strong tool of marketers to know the reaction of the market before launching…
5 advantages of market competition to end customers
Ask any business man and he will say that competition is a bad thing. However, that is far from the truth. In fact, active competition…
7 business locations that increase brand visibility
What is Business Location? Business location is the placement of a business in a specific geographic area. Businesses may choose to locate in a particular…
