Ask any business man and he will say that competition is a bad thing. However, that is far from the truth. In fact, active competition…
7 business locations that increase brand visibility
What is Business Location? Business location is the placement of a business in a specific geographic area. Businesses may choose to locate in a particular…
What is Customer Lifecycle? Stages and Analysis
The customer life cycle is a roadmap to envisioning the path customers take when interacting with a brand, product, or service. By comprehending each stage…
SWOT Analysis of Britannia
Britannia Industries Limited is an Indian food and beverage company that is part of the Wadia Group, led by Nusli Wadia. The company is best…
Types of Competition: Perfect, Monopoly, Monopolistic & Oligopoly
Types of competition are the various types of market systems in a particular industry market that incorporate different businesses or companies that compete with each…
Marketing Mix of Adlabs and 7Ps (Updated 2024)
The Marketing mix of Adlabs analyses the 7Ps of Adlabs, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Adlabs. Adlabs,…
SWOT Analysis of Durex
Durex is a known brand for its condoms and lubricants, or to use the more clinical term, “Sexual well being” products. Durex is known to…
Different types of marketing research and when to use them
There are many different types of marketing research which can be used by any company trying to find out better ideas for their products or…
What is Captive Product Pricing? A Complete Guide With Definition & Examples
When a business sells a core product along with different accessory products or complementary (also known as captive products), it uses a captive product pricing…
SWOT Analysis of Micromax
Micromax is one of the leading smartphone and mobile phone manufacturers in India and the growth of Micromax has been phenomenal. The SWOT analysis of…
Diversification Strategy: Definition, Types, Pros and Cons
A diversification strategy is a business growth strategy in which a company seeks to enter new markets or product areas in order to offset risks…
What is Behavioral research? Importance, Methods & Examples
Like any other pattern in life, including demography and geography, behaviors can also show how consumers make their purchase decisions.ย In fact, the subject of…
What is Market research
Market research is a process of collecting data using different research techniques to gather qualitative as well as quantitative data about a target market. Market…
SWOT analysis of Automobile industry
The automotive sector is one of the most important and rapidly developing sectors in the economy. The automotive industry has had a lasting impact on…
Positioning by celebrity endorsement
This article is from guest author Manish Badlani who is a management student from IBS, Mumbai (ICFAI Business school). Manish loves marketing and advertising and…
