Bottom-up marketing involves developing a marketing strategy within an organization by finding a workable tactic and then building on it to create a powerful strategy….
What is Benchmarking? Importance of Benchmarking for Businesses
Benchmarking is becoming a common practice among businesses and organisations. Unfortunately, many organisations pay as much as possible for benchmark services, get the numbers, yet…
Below-the-Line Marketing: Definition and Use in Advertising
Below-the-line marketing is often mistaken for the other type of marketing—above the line. Below-the-line relates to lower forms of marketing that involves more personal and…
Marketing Mix of Mahindra and Mahindra and 4Ps (Updated 2023)
The Marketing mix of Mahindra and Mahindra analyses the 4Ps of Mahindra and Mahindra, including the Product, Price, Place, and Promotion of Mahindra and Mahindra….
Marketing Mix of British Airways and 7Ps (Updated 2024)
The Marketing mix of British Airways analyses the 7Ps of British Airways, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Customer Concept
The Customer concept is a 4 stage model which shows how the organization can achieve growth by capturing and retaining its customers. The customer concept…
Forecasting Methods
Forecasting predicts future values based on past values or historical data. Forecasting enables firms to make intelligent decisions regarding capacity planning, inventory control, and logistics…
The Framing effect and how it can be used in advertising?
Ever noticed how, in hollywood movies, the hero is many a times “framed”? What does framing mean and what is the framing effect? Framing means…
Free Rider Problem – Explanation, Solutions and Examples
What is the Free Rider Problem? The free-rider problem is when individuals who profit from shared resources, common pool resources, or public goods either do…
Frequency Marketing: Definition, Advantages and Examples
What is Frequency Marketing? Frequency marketing, also known as loyalty programs, involves encouraging customers to make repeat purchases by enrolling them in a formal program…
What is Fusion Marketing? How it Works, Pros and Cons
Depending on the nature of the business, sometimes a firm may have to implement various marketing and advertising channels and creative ideas in a single…
Qualitative Market Research
Qualitative market research examines the opinion and emotions of customers about a specific product or brand. Qualitative research involves interviewing a select group to uncover…
What is Push Strategy? Best 21 Ways to Execute It
Push Strategy is a strategy focused on pushing more products to the customer through sales, discount pricing, coupons and other such methods. Unlike Pull strategy which…
What is Customer Value? Definition, and How to Create It
Every business exists to fulfill one core mission: to deliver value to its customers. Between goods, services, or experiences, customer value shapes how customers perceive…
SWOT analysis of Kingfisher Airlines
SWOT Analysis of Kingfisher Airlines The SWOT of Kingfisher airlines discusses the strengths, weaknesses, opportunities and threats of one of the leading Indian airline companies….
