Customer retention is an essential goal for any business aiming to succeed. The longer you can maintain customer loyalty, the more likely they are to…
Building structural ties for customer retention
Customer retention mainly means that the customer should be ready to repurchase the brand. In such scenarios, structural ties with the customer can ensure that…
How to market a play school business?
This was a question asked by one of the readers at Marketing91. He is a headmaster at a play school and wanted to know how…
Marketing Mix of Ford Motor Company and 4Ps (Updated 2024)
The Marketing mix of Ford Motor Company analyses the 4Ps of Ford Motor Company, including the Product, Price, Place, and Promotions. Ford Motor Company is…
How to reduce customer defection and bring down defection rate?
It is a known fact that one of the variables which hit’s the bottom line of all established companies hard is the customer defection rate….
What is Customer Equity? Components of Customer Equity
Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In…
Customer Driven Organization
Business today has taken a whole new direction where competition has become stiffer, and margins have become smaller. Success currently not only depends on technological…
Differentiation strategy definition
Differentiation strategy is one of the most important marketing strategy in today’s business environment. With so many brands and so many varieties of products and…
One-to-one marketing: Definition, Examples and Strategies
One-to-one marketing, also known as personalized marketing or individualized marketing, is a strategy that focuses on building relationships with one customer at a time. For…
6 Smart Sales techniques for retail sales person
In today’s competitive environment, the job of a retail sales person is difficult and he needs to have a lot of sales techniques up his…
How to use your customer database
A customer database is generally used by companies which have repeat buyers, which go through regular updates, give repeated services or for cross selling different…
Target market vs Strategic market
The characteristics of both – Target market and Strategic market are different. Hence, when our readers ask us the difference of Target market vs strategic…
Product Classification: Definition, Types & Examples
The concept of product classification is nothing new – it’s been around for decades. However, in recent years, the need for an organized system of…
Measure Customer Satisfaction
Measuring customer satisfaction can be immensely valuable for any company, as it offers a peek into how their services and products are received, used, and…
Core Competencies – Importance, Advantages and Limitations
Core competencies exist in companies which have a factor central and unique to their business. Core competency is a factor which gives you competitive advantage…
