Business today has taken a whole new direction where competition has become stiffer, and margins have become smaller. Success currently not only depends on technological…
Differentiation strategy definition
Differentiation strategy is one of the most important marketing strategy in today’s business environment. With so many brands and so many varieties of products and…
One-to-one marketing: Definition, Examples and Strategies
One-to-one marketing, also known as personalized marketing or individualized marketing, is a strategy that focuses on building relationships with one customer at a time. For…
6 Smart Sales techniques for retail sales person
In today’s competitive environment, the job of a retail sales person is difficult and he needs to have a lot of sales techniques up his…
How to use your customer database
A customer database is generally used by companies which have repeat buyers, which go through regular updates, give repeated services or for cross selling different…
Target market vs Strategic market
The characteristics of both – Target market and Strategic market are different. Hence, when our readers ask us the difference of Target market vs strategic…
Product Classification: Definition, Types & Examples
The concept of product classification is nothing new – it’s been around for decades. However, in recent years, the need for an organized system of…
Measure Customer Satisfaction
Measuring customer satisfaction can be immensely valuable for any company, as it offers a peek into how their services and products are received, used, and…
Core Competencies – Importance, Advantages and Limitations
Core competencies exist in companies which have a factor central and unique to their business. Core competency is a factor which gives you competitive advantage…
iPhone Marketing Mix
The iPhone marketing mix has helped the Apple brand in creating business strategies and tactics for maintaining the premium image and increasing the market value…
Customer lifetime Value
Knowing your Customer Lifetime Value (CLV) is decisive when it comes to determining the well-being of your business. CLV gauges how much a customer may…
What is Product Adoption? Definition, Importance & How to Measure It?
Product adoption refers to the way through which your target audiences will learn about your product and start using it by understanding the product’s value….
SWOT ANALYSIS OF DNA – DAILY NEWS AND ANALYSIS
SWOT of DNA – Daily news and Analysis (DNA) as a newspaper started with a bang. Excellent marketing and brand acceptance. However later on it…
Cost of Lost Customers
Customer retention is very important for a company if it wants to grow and reach its apex. However, many of these companies also lose customers…
Me too Marketing Explained
Me too marketing takes place when a company starts a product which is just like its competitors. There are hardly any differentiating factors. When there…
