Definition: A Product Development Strategy is a systematic plan that outlines how a company can create new products or improve existing ones, ensuring they meet…
6 important factors in planning
There have been companies which have failed because of improper planning and poor implementation. Imagine yourself walking blindly in a room which has nails kept…
4 Organizational units involved in marketing strategy
In general, it is only the top management that makes a final decision regarding the implementation of a particular marketing strategy. However, in doing so,…
Product mix and Product line
The complete range of products present within a company is known as the product mix. In any multi brand organizations, there are numerous products present….
Marketing Mix of Nestle and 4Ps (Updated 2025)
The Marketing mix of Nestle analyses the 4Ps of Nestle, which includes the Product, Price, Place, and Promotion of Nestle. The Nestle marketing mix framework…
What is Indirect Marketing? Types, Examples & How to Use It
Indirect marketing is more in-your-face than running a TV ad or billboard. Instead, it’s a more subtle, softer approach to reaching potential customers. This strategy…
Extended Marketing Mix
The extended marketing mix, commonly known as the 7Ps, is a collection of seven marketing aspects designed to work together to achieve a marketing strategy’s…
Rolex Marketing Mix and 4Ps (Updated 2025)
The Marketing mix of Rolex analyses the 4Ps of Rolex, including the Product, Price, Place, and Promotions. Rolex’s marketing mix has created an all-inclusive framework…
Role of strategic planning in an organization
Strategic planning is needed in any company which has a single product or even multiple products with many strategic business units. The reason for strategic…
Direct marketing – Definition, Types, Steps and Examples
What Is Direct Marketing? Direct marketing is a type of marketing and advertising where organizations communicate directly to customers through various channels, including brochures, email,…
What is a Market Leader? Definition, Characteristics & How to Become One
Definition: A market leader is a company with the highest market share or profitability margin in a given market for goods and services. Market leaders…
Marketing Mix of Asian Paints and 4Ps (Updated 2025)
The Marketing mix of Asian Paints analyses the 4Ps of Asian Paints, including the Product, Price, Place, and Promotions. Asian Paints is an Indian public…
Cooperative Marketing: Inexpensive & Underused Marketing Tool
Cooperative marketing involves multiple company partners working together to achieve shared or distinct goals. This technique is most effective for linked businesses because they may…
Marketing Mix of Hewlett Packard and 7Ps (Updated 2025)
The Marketing mix of Hewlett-Packard analyses the 7Ps of Hewlett-Packard, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Hewlett-Packard. Hewlett-Packard…
Product market expansion grid
The product market expansion grid was specified by the Ansoff’s matrix. The product market expansion grid is used for planning by a company when the company…
