What Is Direct Marketing? Direct marketing is a type of marketing and advertising where organizations communicate directly to customers through various channels, including brochures, email,…
What is a Market Leader? Definition, Characteristics & How to Become One
Definition: A market leader is a company with the highest market share or profitability margin in a given market for goods and services. Market leaders…
Marketing Mix of Asian Paints and 4Ps (Updated 2023)
The Marketing mix of Asian Paints analyses the 4Ps of Asian Paints, including the Product, Price, Place, and Promotions. Asian Paints is an Indian public…
Cooperative Marketing: Inexpensive & Underused Marketing Tool
Cooperative marketing involves multiple company partners working together to achieve shared or distinct goals. This technique is most effective for linked businesses because they may…
Marketing Mix of Hewlett Packard and 7Ps (Updated 2024)
The Marketing mix of Hewlett-Packard analyses the 7Ps of Hewlett-Packard, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Hewlett-Packard. Hewlett-Packard…
Product market expansion grid
The product market expansion grid was specified by the Ansoff’s matrix. The product market expansion grid is used for planning by a company when the company…
Marketing Mix of Ipad and 4Ps (Updated 2023)
The Marketing mix of Ipad analyses the 4Ps of Ipad, which includes the Product, Price, Place, and Promotion of Ipad. The international company Apple Inc….
Five levels of Customer Satisfaction
Customer is king. This idiom has been repeated time and time again by each and every company. In the new world this actually stands true….
Marketing Mix of FedEx and 7Ps (Updated 2024)
The Marketing mix of FedEx analyses the 7Ps of FedEx, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of FedEx. FedEx…
Marketing Mix of ICICI Bank and 7Ps (Updated 2024)
The Marketing mix of ICICI Bank analyses the 7Ps of ICICI Bank, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
11 different Types of pricing and when to use them
The marketing mix is a very important concept of marketing which involves the 4 main elements i.e people, promotion, place and price. However, the second most important…
What is Defensive Marketing? A Comprehensive Guide to Protect Your Brand
Businesses frequently use defensive marketing methods as an effective marketing tool to protect their market share and anticipate potential new competition. This technique is critical…
Positioning by Competition
In todays increasingly competitive world, you cannot ignore the competition. The strategy of Positioning by competition therefore keeps the competition as a benchmark and devises…
Marketing Mix of State Bank of India and 7Ps (Updated 2024)
The Marketing mix of State Bank of India analyses the 7Ps of State Bank of India, which includes the Product, Price, Place, Promotion, People, Physical…
SWOT Analysis of Cadbury (Updated 2024)
Let’s explore the SWOT Analysis of Cadbury by understanding its strengths, weaknesses, opportunities, and threats. Since 1824, John Cadbury has opened his first store in…
