Businesses frequently use defensive marketing methods as an effective marketing tool to protect their market share and anticipate potential new competition. This technique is critical…
Positioning by Competition
In todays increasingly competitive world, you cannot ignore the competition. The strategy of Positioning by competition therefore keeps the competition as a benchmark and devises…
Marketing Mix of State Bank of India and 7Ps (Updated 2024)
The Marketing mix of State Bank of India analyses the 7Ps of State Bank of India, which includes the Product, Price, Place, Promotion, People, Physical…
SWOT Analysis of Cadbury (Updated 2024)
Let’s explore the SWOT Analysis of Cadbury by understanding its strengths, weaknesses, opportunities, and threats. Since 1824, John Cadbury has opened his first store in…
Confusion marketing and the confusion that it causes
Believed to be a controversial strategy of deliberately confusing the customer, the confusion marketing tactic has received much criticism over the years but has still…
Marketing Mix of Burger King and 7Ps (Updated 2024)
The Marketing mix of Burger King analyses the 7Ps of Burger King, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
7 tips for Channel sales management
There are numerous industries and businesses which work on channel sales and marketing. In channel sales, instead of employing many executives, the company passes on…
Cadbury Marketing Mix and 4Ps
The Marketing mix of Cadbury analyses the 4Ps of Cadbury, including the Product, Price, Place, and Promotions. The Cadbury marketing mix, with the help of…
SWOT Analysis of Flipkart 2024
Flipkart, the brainchild of former Amazon employees Sachin Bansal and Binny Bansal, started as a small online bookstore and has now evolved into a diverse…
SWOT Analysis of Accenture (Updated 2024)
Let’s explore the SWOT Analysis of Accenture by understanding its strengths, weaknesses, opportunities, and threats. Accenture is a consulting and professional services business with a…
SWOT Analysis of HDFC (Updated 2024)
Let’s explore the SWOT analysis of HDFC by understanding its strengths, weaknesses, opportunities, and threats. Since 1977, Housing Development Finance Corporation Limited (HDFC) has been…
Michael Porter’s Five forces model for industry analysis
The Michael Porter’s Five forces analysis framework is used to analyse an industry and more specifically, the external business environment of the industry. This five forces…
Positioning by Product class
Positioning by product class can be done if two products lie in the same product class. Thus by joint promotions, both of these products improve…
SWOT Analysis of Amazon (Updated 2024)
Let’s delve into the SWOT analysis of Amazon, an e-commerce giant on a global scale, to understand its strengths, weaknesses, opportunities, and threats. Amazon Inc.,…
Positioning by Cultural symbols
Culture plays a very important role in society today. In fact in democratic countries like India or USA, culture can vary in a matter of…
