If I ask you which is the top toothpaste brand in the world, you will not need to search around your brain so much. Because, in…
10 factors which determine a good sales personality
Being a sales man or a sales personality in your field is one of the most tough job nowadays due to the number of rejections…
What is Personalized Marketing & How to Use It?
Personalized marketing is a marketing strategy that uses customer data to connect with them in an individualized or one-to-one manner. It helps businesses stay ahead…
The best example for Time of Entry of a product
Three basic CHECK POINTS for entering into any business is Need, Time and Money. The Money or the Capital is the basic requirement for getting…
SWOT Analysis of Adidas (Updated 2024)
Let’s study Adidas’s SWOT analysis, a giant in the athletic wear and footwear industry, to reveal its strengths, weaknesses, opportunities, and threats. Adidas AG is…
SWOT Analysis of Android – Android SWOT Analysis
Strengths in the SWOT analysis of Android Android is backed up by Google in collaboration with Open Handset Alliance. The brand equity of Google adds more…
Maintaining the balance between price and quality
The balance between price and quality and the psychological decision making behind it has always been a challenge for marketers. This is because one of…
Marketing Mix of Kwality Walls and 4Ps (Updated 2023)
The Marketing mix of Kwality Walls analyses the 4Ps of Kwality Walls which includes the Product, Price, Place and Promotion of Kwality Walls. Kwality Walls…
What is PESTLE analysis? Excellent Business Analysis Tool
A framework for evaluating political, economic, social, technological, environmental, and legal factors! What is PESTLE Analysis? PESTLE is an acronym that represents Political, Economic, Social,…
SWOT Analysis of Harley Davidson (Updated 2024)
Let’s explore the SWOT Analysis of Harley Davidson by understanding its strengths, weaknesses, opportunities, and threats. Harley-Davidson has been at the forefront of motorcycle culture…
Beginners guide to Market Segmentation
This is a comprehensive guide on Market segmentation which lists out the different types of segmentation, role of segmentation in marketing, the advantages of segmenting…
Step by step Market research process
In todays competitive business scenario, most companies acknowledge that targeted marketing is the key. Your product has to market to a known audience. On the other hand,…
SWOT Analysis of Maggi (Updated 2024)
Let’s explore the SWOT Analysis of Maggi by understanding its strengths, weaknesses, opportunities, and threats. Maggi is a culinary icon known for its quick, tasty,…
Positioning By Use or Application
Positioning of a product can also be done on the basis of its Use or Application. A washing machine was developed for residential use but…
Price Quality approach of Positioning
The price quality approach of positioning uses the relation between price and quality such that it optimally prices a product according to the quality of…
