The balance between price and quality and the psychological decision making behind it has always been a challenge for marketers. This is because one of…
Marketing Mix of Kwality Walls and 4Ps (Updated 2025)
The Marketing mix of Kwality Walls analyses the 4Ps of Kwality Walls which includes the Product, Price, Place and Promotion of Kwality Walls. Kwality Walls…
What is PESTLE analysis? Excellent Business Analysis Tool
A framework for evaluating political, economic, social, technological, environmental, and legal factors! What is PESTLE Analysis? PESTLE is an acronym that represents Political, Economic, Social,…
SWOT Analysis of Harley Davidson (Updated 2025)
Let’s explore the SWOT Analysis of Harley Davidson by understanding its strengths, weaknesses, opportunities, and threats. Harley-Davidson has been at the forefront of motorcycle culture…
Beginners guide to Market Segmentation
This is a comprehensive guide on Market segmentation which lists out the different types of segmentation, role of segmentation in marketing, the advantages of segmenting…
Step by step Market research process
In todays competitive business scenario, most companies acknowledge that targeted marketing is the key. Your product has to market to a known audience. On the other hand,…
SWOT Analysis of Maggi (Updated 2025)
Let’s explore the SWOT Analysis of Maggi by understanding its strengths, weaknesses, opportunities, and threats. Maggi is a culinary icon known for its quick, tasty,…
Positioning By Use or Application
Positioning of a product can also be done on the basis of its Use or Application. A washing machine was developed for residential use but…
Price Quality approach of Positioning
The price quality approach of positioning uses the relation between price and quality such that it optimally prices a product according to the quality of…
SWOT Analysis of Samsung (Updated 2025)
Let’s examine the SWOT analysis of Samsung, a powerhouse in electronics and technology, to understand its strengths, weaknesses, opportunities, and threats. Samsung is a global…
How to get a job after MBA?
One of the prime questions which is asked by all MBA graduates is how to get a job after MBA? The answer is not simple. Because…
Job responsibilities of sales manager
In a previous article, we wrote about the role of sales executives. The sales executives are the driving force for a company. But the sales…
What is Meta Market – Advantages and Examples
What is Meta Market? Meta Market is a virtual marketplace that focuses on providing customers with a range of products or services that are either…
Marketing Mix of Gillette and 4Ps (Updated 2025)
The Marketing mix of Gillette analyses the 4Ps of Gillette, including the Product, Price, Place, and Promotions. Gillette is a premium brand company founded in…
How to conduct secondary market research?
Secondary market research is used when there is information available for your product in the market through publications or references which can be searched and utilised….
