Positioning of a product can also be done on the basis of its Use or Application. A washing machine was developed for residential use but…
Price Quality approach of Positioning
The price quality approach of positioning uses the relation between price and quality such that it optimally prices a product according to the quality of…
SWOT Analysis of Samsung (Updated 2024)
Let’s examine the SWOT analysis of Samsung, a powerhouse in electronics and technology, to understand its strengths, weaknesses, opportunities, and threats. Samsung is a global…
How to get a job after MBA?
One of the prime questions which is asked by all MBA graduates is how to get a job after MBA? The answer is not simple. Because…
Job responsibilities of sales manager
In a previous article, we wrote about the role of sales executives. The sales executives are the driving force for a company. But the sales…
What is Meta Market – Advantages and Examples
What is Meta Market? Meta Market is a virtual marketplace that focuses on providing customers with a range of products or services that are either…
Marketing Mix of Gillette and 4Ps (Updated 2023)
The Marketing mix of Gillette analyses the 4Ps of Gillette, including the Product, Price, Place, and Promotions. Gillette is a premium brand company founded in…
How to conduct secondary market research?
Secondary market research is used when there is information available for your product in the market through publications or references which can be searched and utilised….
SWOT Analysis of Yahoo
The swot analysis of Yahoo discusses the strengths, weaknesses, threats and opportunities for the internet marketing giant. Although Yahoo has been left far behind by…
Marketing Mix of LG and 4Ps (Updated 2023)
The Marketing mix of LG analyses the 4Ps of LG, which includes the Product, Price, Place, and Promotion of LG. LG Electronics is a multinational…
Sales Executive Job Description: Key Skills & Duities with a 2023 Template
A Sales Executive plays a pivotal role in the success of a company. They are the main point of contact for customers, ensuring that their…
Integrated Marketing – Definition, Strategy and Examples
What is Integrated Marketing? Integrated marketing is a process that coordinates all marketing activities and channels toward a common goal. It involves the strategic use…
SWOT Analysis of SBI
SBI has its roots since 1806 which was later transformed under various names, finally SBI Was established after the act in parliament on May 1955….
Types of Market
The types of market you are in determines the type of business strategy you need to have. Strategies for consumer markets are completely different from…
Green Business strategies – SWOT of green business
Green business involves manufacturing of products that produce limited carbon footprints; they may require fewer resources to produce & consume less energy or emit fewer…
