Secondary market research will always have second priority over primary market research. However, in many cases, secondary market research itself plays a pivotal role. Such…
SWOT Analysis of Dabur
Dabur which was essentially an ayurvedic pharmaceutical company forayed into the fruit-based drinks segment with the introduction of the Dabir Real Juices. Indian brands were…
Secondary Market Research for Beginners
Secondary market research can very simply be stated as research which can be done from your desk or without getting involved in the field. This…
SWOT Analysis of Oracle Sun
Oracle acquired sun for for $7.4 billion, the acquisition strategy is basically adapted by giants to increase their market share and technology presence to cater…
SWOT Analysis of Axis Bank (Updated 2024)
Let’s explore the SWOT Analysis of Axis Bank by understanding its strengths, weaknesses, opportunities, and threats. One of India’s largest private sector banks, Axis Bank…
SWOT Analysis of Coca-Cola (Updated 2024)
Let’s explore the SWOT Analysis of Coca-Cola by understanding its strengths, weaknesses, opportunities, and threats. In the global beverage market, Coca-Cola is a giant known…
SWOT Analysis of Maruti Suzuki (Updated 2023)
In this Article, We discuss the SWOT Analysis of Maruti Suzuki which includes the Strengths, Weaknesses, Opportunities and Threats that Maruti Suzuki has. Maruti Suzuki…
SWOT Analysis of Tata nano and why it failed to deliver
NANO which is a brain child of Ratan Tata raised hope for a lot of Middle class families by giving them the status of owning…
Marketing Mix of Dominos and 4Ps (Updated 2023)
The Marketing mix of Dominos analyses the 4Ps of Dominos, which include the Product, Price, Place, and Promotion of Dominos. The Dominos marketing mix framework…
What is Experimental Research? Definition, Design Types & Examples
Whether it’s running lab tests, conducting field studies, or creating simulations, experimental research is all about diving deep into unexplored territories. It’s about asking daring…
Marketing Mix of Flipkart and 7Ps (Updated 2024)
The Marketing mix of Flipkart analyses the 7Ps of Flipkart, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Flipkart. Flipkart…
Marketing Mix of Madhya Pradesh Tourism and 7Ps (Updated 2024)
The Marketing mix of Madhya Pradesh Tourism analyses the 7Ps of Madhya Pradesh Tourism, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and…
Market Segmentation – Examples, Types and Strategies
Market segmentation involves dividing the target market into smaller groups based on shared characteristics such as age, income, personality traits, behavior, interests, needs, or location….
Chanel Marketing Mix
The Chanel marketing mix four Ps have created a comprehensive framework so that it can target elite customers and gain a competitive advantage in the…
Observational Research
Observational research is a type of qualitative research methodology that relies on the observation and analysis of behavior in the “real world.” You may understand…
