What is A Buy-In Management Buyout bimbo? A buy-in management buyout (BIMBO) is a corporate takeover in which an outside management team joins a company,…
Face to Face Interviews – Process and Tips
What is Face to Face Interviewing? Face-to-face interviewing is a type of qualitative research or data collection method in which data is collected through personal…
How to Close a Sale: 20 Powerful Closing Techniques
Closing techniques are the ways through which a sales manager, sales rep, or sales team converts a lead into a sales deal. It is a…
Hard Power – Definition, Meaning and Real world Examples
What is Hard Power? Hard power is the “ability to use military or economic coercion to influence the behavior of another state, group, political body…
Conceptual Framework in Research – Definition, Types and Procedure
What is Conceptual Framework? A conceptual framework is a description of an expected relationship between variables that are either written or visual in nature. It…
What is Conflict? Definition, Types and Causes
What is Conflict? Conflict is a condition or state of human interaction in which there is disharmony or a perceived difference in interests, needs, or…
Hierarchy of Effects – Overview, How It Works and Stages
What is the Hierarchy of effects? The hierarchy of effects is a theory that explains how advertising affects the decision-making of target audiences when it…
Concentric Diversification – Meaning, Strategy and Examples
Concentric diversification is a strategy employed by companies to expand their businesses by adding new products or services that are related to their existing ones….
Conglomerate – Definition, Benefits and Examples
A conglomerate is a large, diverse company made up of many smaller businesses. Conglomerates are often composed of companies in different industries that operate in…
Conglomerate Diversification – Definition, Steps and Advantages
Conglomerate diversification is a diversification strategy that can take many forms, but all involve the acquisition or launch of new businesses that are not related…
What is a Consent Letter? Types and Format
A consent letter is a document that provides evidence that you have given someone permission to do something on your behalf. This could be something…
Consignee – Definition, Example and Types
A consignee is an individual or organization to whom consigned goods are delivered. The consignee is responsible for receiving the consigned goods and making sure…
Earned Media – Definition, Examples and Tips
Earned media is news about you, your company, or your business that you did not pay for or make yourself. This kind of media usually…
Consignment – Definition, Advantages and Disadvantages
A consignment is a shipment of goods that are consigned, or entrusted, to a carrier. The consignor (the owner of the goods) entrusts the consignment…
Healthcare Marketing – Definition, Strategies and Challenges
Healthcare marketing is the process of creating and implementing marketing strategies and plans to promote products or services in the healthcare industry. Healthcare marketers use…
