Michael Porter’s Value chain concept is one of the most valued concept in today’s market because the Value chain tells us how we can differentiate…
What are Specialty Products? A Complete How-To Guide
Specialty Products are the cream of the crop of consumer goods. Whether it’s a rare vintage wine or an exotic spice, or a luxury watch,…
What is Geographic Segmentation? Examples and Steps
One of the most basic forms of market segmentation, Geographic segmentation divides the market based on the units of geography – such as location, languages used and…
What is Product portfolio management ?
Definition of Product Portfolio Management Product Portfolio can be defined as the compilation of products and services offered by the company to the target market….
Samsung Marketing Mix and 4Ps (Updated 2023)
The Marketing mix of Samsung analyses the 4Ps of Samsung, including the Product, Price, Place, and Promotions. The Samsung marketing mix has been at the…
Holistic Marketing Concept
Holistic marketing involves integrating all marketing channels and departments within a company to create a seamless and cohesive customer experience and improve overall success. It…
Mass Market – Definition of Mass market and explanation
A broad market with high sales and a vast number of end users is referred to as the mass market. Mass markets are present in…
SWOT analysis of WALT DISNEY (Updated 2024)
Let’s explore the SWOT Analysis of WALT DISNEY by understanding its strengths, weaknesses, opportunities, and threats. Walt and Roy O. Disney began a modest animation…
What is Marketing Myopia? Definition, Examples, and How to Avoid It
Marketing myopia happens when businesses concentrate on short-term advantages over long-term objectives and client needs, risking relevance and growth. To avoid this, companies must prioritize…
What are the needs, wants and demands of marketing?
Marketing serves customers, and each customer has different needs, wants, and demands for themselves. Differentiating them is the marketer’s responsibility. In summary, needs are items…
Marketing Mix of Sula Wines and 4Ps (Updated 2024)
The Marketing mix of Sula wines analyses the 4Ps of Sula wines, including Product, Price, Place, and Promotions. India is a country located on the…
What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
What is Primary Market Research? Types & Examples
When it comes to marketing a business, understanding your target audience is essential. However, the only way to truly understand who your audience is and…
Top 6 FMCG rivals of all time
FMCG is an industry where the competition goes on for years. There are so many tactics to fight competition in FMCG, that the companies do…
Steps in Prospecting – Prospecting steps
The steps in prospecting are (1) formulating prospect definitions, (2) searching out potential accounts (3) qualifying prospects and determining probable requirements, and (4) relating company…
