As the market has changed, so has the way the company deals with the marketplace. The company orientation towards the marketplace deals with the concepts…
Marketing Mix of Parle G and 4Ps (Updated 2024)
The Marketing mix of Parle G analyses the 4Ps of Parle G, including the Product, Price, Place, and Promotions. Parle G is one of the…
How bad managers cause the right companies to fail?
Yours is a top of the line company, with a top of the line product. However, even after having a strong marketing mix, your company…
Shopping Products – Characteristics and Types
Shopping products are products that fulfill the needs, wants, and desires of the end-users. You can find these products in stores or online through retailers…
12 hilarious jokes on customer service
1) Liked this post? Check out the complete series on Customer Management
What is Internal Marketing? Definition, Importance & Internal Communications Trends for 2024
Internal marketing is the internal promotion of a company’s mission, goals, products, and services with the employees and staff members to help employees understand the…
Characteristics of Services and Their Examples
Characteristics of services are fluctuating demand, intangibility, inseparability, heterogeneity, or variability, pricing of services, service quality is not statistically measurable, perishability, user participation, lack of…
People in the marketing mix – The 5th P of marketing mix
Though added later to the marketing mix, People are one of the most important elements ever of the marketing mix today. This is mainly because…
Porter’s Value Chain Analysis – Value Chain of Porter
Michael Porter’s Value chain concept is one of the most valued concept in today’s market because the Value chain tells us how we can differentiate…
What are Specialty Products? A Complete How-To Guide
Specialty Products are the cream of the crop of consumer goods. Whether it’s a rare vintage wine or an exotic spice, or a luxury watch,…
What is Geographic Segmentation? Examples and Steps
One of the most basic forms of market segmentation, Geographic segmentation divides the market based on the units of geography – such as location, languages used and…
What is Product portfolio management ?
Definition of Product Portfolio Management Product Portfolio can be defined as the compilation of products and services offered by the company to the target market….
Samsung Marketing Mix and 4Ps (Updated 2024)
The Marketing mix of Samsung analyses the 4Ps of Samsung, including the Product, Price, Place, and Promotions. The Samsung marketing mix has been at the…
Holistic Marketing Concept
Holistic marketing involves integrating all marketing channels and departments within a company to create a seamless and cohesive customer experience and improve overall success. It…
Mass Market – Definition of Mass market and explanation
A broad market with high sales and a vast number of end users is referred to as the mass market. Mass markets are present in…
