Channel design is the process of identifying and selecting the most effective marketing channels to reach target customers and achieve company objectives. The goal of…
Gains Sharing – Types, Advantages and Disadvantages
Gains sharing is a type of employee incentive plan in which employees are rewarded for increasing productivity or decreasing costs. The intent of gainsharing is…
Company Culture – Types, Examples and Benefits
Company culture is the organization’s shared ideals, qualities, and characteristics. It includes the customs and traditions of the company, as well as the behavior of…
Business Markets – Definition, Characteristics and Types
The business markets are the platforms and processes of offering your goods and services to other businesses in order for them to be used as…
Bulk Buying – Definition, Tips, Sites and Disadvantages
Bulk buying is the purchase of large quantities of goods or services at a discounted price. It is usually done by businesses or organizations, in…
Chief Executive Officer (CEO) – Roles, Responsibilities and FAQs
Chief Executive Officer (CEO) is the title of the highest-ranking corporate officer or administrator in charge of the total management of an organization. The CEO…
Chain Store: Definition, Types, Advantages and Disadvantages
A chain store is a retail outlet that is part of a larger company and sells the same or similar products as other outlets in…
Communication Channels: Definition, Types and Role
Communication channels are the methods that are used to communicate, such as phone calls, text messages, emails, and face-to-face conversations. Communication channels can be categorized…
Command Economy – Definition, Advantages and Disadvantages
A command economy is an economy in which the government has the power over the financial management of the country. This type of economy is…
What are business metrics? 6 Important Metrics To Track
Business metrics are quantitative measurements of a company’s performance in specific areas of its business operations. Business metrics can be financial or non-financial in nature,…
What is Collective Intelligence? Benefits and Limitations
Collective intelligence is a concept that describes the ability of a large group of individuals to pool their knowledge, data, and skills in order to…
Data Warehousing – Definition, Types, Advantages and Disadvantages
Data warehousing is a process of collecting and managing data from various sources to enable more effective decision-making. Data warehouses provide a central location for…
Commercialization – Definition, Process and Strategies
What Is Commercialization? Commercialization is the process or activity through which a good or service is introduced into the market. It is also the stage…
Brinkmanship – Definition, Examples and Tips
Brinkmanship is a negotiation style in which one party tries to achieve favorable outcomes by letting a situation reach the brink of disaster before finding…
Community of Practice – Definition, History and Types
A community of practice is a group of people involved in sharing similar concerns, interests, passions, or problems in a way to create and optimize…
