Online branding is a procedure of building the identity of any person or brand online using a website, Google, Facebook, Instagram, blog post, and other…
What is Planning? Definition, Importance and Features
Planning is the primary function of management that involves deciding the future course of action. There are several definitions of planning, but the one studied…
Customer Appreciation – Definition, Importance, Ideas and Strategies
Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…
Luxury Brand Marketing – Concept and Strategies
Luxury brand marketing is the marketing practice used for promoting products and services of high-end brands. Luxury marketing is not similar to other marketing strategies….
Media Buying – Definition, Importance, Stages and Tips
Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…
50 Free Advertising Tips and Ideas for Small Businesses
Free advertising is an advertising method that helps brands get free promotion and boost online presence without any high price tag. Free advertising campaigns involve…
Top 19 Successful Brands in the World in 2024
Hey! Ready for an incredible adventure? We’re checking out the big stars of the business world – like Apple, Google, and even Starbucks. These aren’t…
Brand visibility – Definition, Importance, Strategies and Measurement
Brand visibility is the rate at which a brand is visible to its target audience via different conventional and digital marketing channels. In another form,…
13 Branding Lessons That Make a Strong Brand
Branding lessons are the pearls of wisdom acquired by us by observing different successful brands and entrepreneurs across the globe to increase the value and…
Brand Leadership – Definition, Importance, Advantages and Examples
Brand leadership is the capability of a brand in being a leader in a specific market segment. It is a brand strategy that optimizes a…
Advertising Message – Definition, Meaning, Importance and Components
What is an Advertising Message? An advertising message is a text, visual, auditory, or video information or idea that an advertiser or brand communicates through…
Soft Launch – Definition, Advantages, Strategy and Examples
A soft launch is a test launch of a product or service that gets unfurl to a restricted audience for the 1st time ahead of…
Two-Way Communication – Definition, Importance and Examples
Two-way communication is interpersonal communication in which two parties are involved, namely, the sender and the receiver. The transmission of information between the parties is…
Communication Media: Definition, Types and Examples
Communication media is a medium or channel through which a message or information can be transmitted from a sender to the receiver. Different means through…
12 Marketing Goals Examples to Achieve Your Objectives
Marketing goals are necessary for two primary reasons. First, because there is so much competition, certain firms succeed thanks to innovative growth techniques; second, you…
