A branch manager is a professional in charge of a unit or division of a large corporation, financial institution, or bank. According to the definition,…
Boomerang Effect – Definition, Theory and Examples
The boomerang effect is the opposite or negative outcome of an attempted attitude change. It occurs when you receive the unintended consequence of your effort…
Bonded Warehouse – Definition, Types and Advantages
A bonded warehouse is a secured place for imported goods (known as bonded goods) or duty payable goods for storing them closer to foreign customers…
Bonus – Definition, Importance and Types
A bonus is a financial compensation that is paid as an additional amount along with what is due. It is the appreciation money that is…
Bill of Quantities (BOQ) – Definition, Purpose, Steps and Standards followed
Bill of quantities is a document that consists of the measured specific amounts of the required items for a project, based on the drawing and…
What Is Multi-Level Marketing? Examples, How It Works & Top MLM Companies in 2024
Multi-level Marketing, often called MLM, is a sales strategy emphasizing selling products and recruitment. In an MLM strategy, salespeople are incentivized to sell inventory and…
Billing Cycle – Definition, Elements and Importance
A billing cycle is the time interval between two billing statements, in short, the time gap between the last billing date and the recent billing…
What is a Mind Map? 10 tools for Making Beautiful Mind Maps
A mind map is an easy method of brainstorming thoughts without considering or worrying about the order or structure of thoughts. A mind map helps…
Online Branding – Definition, Factors and Basics Steps
Online branding is a procedure of building the identity of any person or brand online using a website, Google, Facebook, Instagram, blog post, and other…
What is Planning? Definition, Importance and Features
Planning is the primary function of management that involves deciding the future course of action. There are several definitions of planning, but the one studied…
Customer Appreciation – Definition, Importance, Ideas and Strategies
Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…
Luxury Brand Marketing – Concept and Strategies
Luxury brand marketing is the marketing practice used for promoting products and services of high-end brands. Luxury marketing is not similar to other marketing strategies….
Media Buying – Definition, Importance, Stages and Tips
Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…
50 Free Advertising Tips and Ideas for Small Businesses
Free advertising is an advertising method that helps brands get free promotion and boost online presence without any high price tag. Free advertising campaigns involve…
Top 19 Successful Brands in the World in 2024
Hey! Ready for an incredible adventure? We’re checking out the big stars of the business world – like Apple, Google, and even Starbucks. These aren’t…
