Brand leadership is the capability of a brand in being a leader in a specific market segment. It is a brand strategy that optimizes a…
Advertising Message – Definition, Meaning, Importance and Components
What is an Advertising Message? An advertising message is a text, visual, auditory, or video information or idea that an advertiser or brand communicates through…
Soft Launch – Definition, Advantages, Strategy and Examples
A soft launch is a test launch of a product or service that gets unfurl to a restricted audience for the 1st time ahead of…
Two-Way Communication – Definition, Importance and Examples
Two-way communication is interpersonal communication in which two parties are involved, namely, the sender and the receiver. The transmission of information between the parties is…
Communication Media: Definition, Types and Examples
Communication media is a medium or channel through which a message or information can be transmitted from a sender to the receiver. Different means through…
12 Marketing Goals Examples to Achieve Your Objectives
Marketing goals are necessary for two primary reasons. First, because there is so much competition, certain firms succeed thanks to innovative growth techniques; second, you…
What is a Marketing Budget and How to Create one?
Any firm looking to increase brand awareness needs a precise marketing budget. Well-planned marketing budgets provide the advertising and promotional tools you need to boost…
Top 15 Chemical companies in 2021 as per Market Capitalization
In this article, we rank the Top 20 Chemical companies as per their market Capitalization. The global chemical companies are the backbone of the world…
Customer Expectations – Definition, Types, List, and how to meet them
Customer expectations include the set of responses, behaviors, prices, offers, service or product improvements, personalization, experiences, etc that customers long for or anticipate while interacting…
Non-Price Competition – Meaning, Phases, Pros and Cons, Examples
Non-price competition exists between firms or companies that are contending with each other for attracting the same customers to increase sales of a product or…
Industrial Marketing – Definition, Strategy and Characteristics
Industrial marketing is a business-to-business marketing practice that is used to promote the goods and services of one business or enterprise to another. It is…
Customer Management – Definition, Elements, Process and Best Softwares
Customer management is a process that further incorporates other systems, tools, and processes to develop and manage customer relationships and ensure customer success. A system used…
Consumer Products – Definition and 4 Types
Consumer products are the final goods that households or individuals purchase for their personal use and not for any other economic production activities. Consumer products…
Top 20 German Brands in 2025
Let’s explore the world of Germany’s most remarkable companies. These aren’t just any companies; they’re like superheroes of the business world! These companies do everything…
HR Outsourcing – Overview, Services and Benefits
Curious about what is HR outsourcing, and why industry experts are suggesting outsourcing HR functions as one of the best ways to reduce risks and…
