Marketing ethics is one of the most effective long-term branding, word-of-mouth, and trust-building strategies for optimizing the presence, leads, sales, and conversions of a product…
Ethics in Finance – Meaning, Importance and Code of Ethics
Ethics in Finance talks about financial behavior or activities that are ethically right or wrong. Business ethics that are followed by financial institutions, financial services,…
Group – Definition, Characteristics, Functions and Types
A group is a collection of human beings who interact with each other in a manner that they mutually impact and channel the whole process…
Who are Brand Ambassadors? Their Importance to Businesses
Brand Ambassador Definition A Brand Ambassador is a person hired by the company to represent the brand in a positive light and promotes its offerings…
Ethics – Definition, Importance and Types
Definition Ethics are the moral principles that govern the behavioral inclinations and activities of an individual, society, or organization. Ethics revolves around the philosophical study…
McClelland’s Theory of Needs (Achievement, Affiliation and Power)
What is McClelland’s theory of needs? McClelland’s theory of needs is a theory that describes how people in an organization are motivated by the need…
Self service technologies – Definition, Meaning and 10 Examples
SST or Self Service Technologies enable users or customers to enjoy a service without even interacting with any service providers. With the help of Self…
Interpersonal Communication: Meaning, Types, Importance, Elements and Examples
Interpersonal communication is a term that refers to the communication that takes place between people, or groups of people. It can be defined as a…
The Servqual Model – Definition, Dimensions, Gaps and Advantages Service
SERVQUAL model is the model of service quality that is used for measuring service quality and customer satisfaction. American marketing gurus Valarie Zeithaml, Leonard Berry,…
The Wheel of life – Concept and Application in Coaching and Time Management
What is The Wheel of Life? The wheel of life technique provides an instant overview of dimensions of your life in predefined categories like relationships,…
10 Leadership Behaviors Every Leader should Possess
leadership behaviors always speak louder than the words of a leader. Leaders are always under the microscope, as employees see and analyze their leaders carefully…
12 Essential Coaching Skills and How to Become a Good Coach
Coaching skills are defined as the means of building great leaders in an organization. It helps to achieve both professional and personal goals and hence…
Compensatio Ratio or Compa-Ratio – Definition, Formula and Calculation
What is Compa-ratio? Compa-ratio is the short form of comparative ratio that is used by compensation professionals for evaluating the competitiveness of the pay level…
Critical Incident Method and Technique – Definition, Process, Advantages
The critical incident method, also known as the critical incident technique, is a process that uses a set of procedures to collect, observe, and analyze…
How to find your passion? 12 Ways (With Examples)
Passion should not be complicated as it can then overwhelm you; instead, let it be something that interests you so that you can embrace it…
