Definition: Performance standards are the expression of management-approved performance thresholds, expectations, and requirements that are to be met so that the employees are eligible for appraisal….
Teaching Skills | Essential skills every teacher needs
Definition: Teaching skills are defined as the skills and know-how needed by a teacher or an instructor for planning lessons, instructing students, interacting with the…
Ladder of Inference – Steps, Proceeds and Use
The ladder of inference is a theory that implies that people jump to conclusions by putting them together to make it a five. Decision making…
11 Important Leadership Challenges which Leaders Face
The challenges associated with leadership positions in any industry are called leadership challenges. They are specific to the organization’s leaders, and most of the time,…
Time Management Matrix
Definition: Covey’s time management matrix is a time management tool that individuals and businesses can use for prioritizing key tasks and finding out time wasters….
Gross Salary – Definition, Components and Calculation
What is Gross Salary? Definition: Gross salary is the total amount of money that is given to an employee as salary or wages before any…
What is Foot-in-the-Door Technique? How to Use It Successfully for Persuasion
A respondent who complies with a small initial request is more likely to agree to a larger request! Foot-in-the-door (FITD) is a compliance strategy in…
Brand Logo – Definition, Importance and Examples
What is Brand Logo? Definition: A brand logo is a symbol or image or drawing that represents a company or organization, or person that is…
Brand Name – Definition, Purpose and Types
What is a Brand Name? Definition: A brand name is a business name or domain name that helps the audiences/customers to recognize and differentiate a…
Product Failure – Definition, Reasons and 19 Examples
What is Product Failure? Definition: Product failure is the product’s inability to establish itself well and persist in the market which could be a result…
Service Marketing – Definition, Importance, Characteristics and Strategy For Marketing
Definition: Service marketing is involved in designing, delivering, and doing post-delivery analysis of services for optimizing reach, measuring customer satisfaction, and standing-out from identical services…
Work Culture – Definition, Meaning and Importance
What is Work Culture? Definition: Work culture is defined as the shared values, behavior, attitudes, and beliefs in the workplace and reflects the ideology and…
Consumer – Definition, Types and Research
Who is a Consumer? Definition: The consumer is an individual, person, or thing who decides to purchase products and hire services catering to personal tastes,…
Marketing Ethics – Definition, Importance, Role and Examples
Marketing ethics is one of the most effective long-term branding, word-of-mouth, and trust-building strategies for optimizing the presence, leads, sales, and conversions of a product…
Ethics in Finance – Meaning, Importance and Code of Ethics
Ethics in Finance talks about financial behavior or activities that are ethically right or wrong. Business ethics that are followed by financial institutions, financial services,…
