ABM is a well-targeted marketing strategy in which the Marketing and Sales team align and collaborate for ensuring personalized, engaging, and delightful buying experiences for…
Economic Development – Definition, Meaning, Types and Features
What is Economic Development? Economic development is a process through which the overall education, well-being, health, income and living standards of the general population improves….
What is Face-to-Face communication?
Face-to-face communication refers to the interaction between two or more people where everyone is in direct contact with each other. It is also known as…
Business Ethics Definition – Importance, Examples, Role and Types
Business ethics helps in ethical decision-making by guiding about the right and wrong for a business in the situations of ethical issues, dilemmas, or controversies….
Interactive Model of Communication
Definition – Interactive model of communication is a communication process that refers to the exchange of ideas, messages and information from the sender to the receiver…
Gibbs Reflective Cycle and Model from 1988
What is Gibbs Reflective Cycle? Gibbs Reflective Cycle is a self-reflection and management tool that help people to think clearly and systematically about the different…
Career Planning – Definition, Meaning, Components, Steps and Phases
Definition – Career planning is a long-term career strategy that an individual utilizes for determining career goals and choosing a career path to accomplish those…
Corporate Planning Definition – Strategy, Importance, Objectives and Elements
Corporate planning is a type of strategic planning, responsible for mapping out a course of strategies and their implementations to empower top-management. It optimizes exposure,…
What is Brand Mantra and how to develop one? (With Examples)
Brand mantra incorporates and shares the main idea behind the creation and channelization of a brand in the competitive frame of reference. Brand mantra has…
Emotional Branding – Definition, Meaning, Stages and Examples
Emotional branding revolves around a business strategy that connects with existing and potential customers on a personal level by establishing an emotional connection. Emotionally triggered…
How To Develop The Future Leaders Of Your Company?
Future leaders are current non-leaders who can be developed and groomed to be a leader in the future. They are currently not in a leadership…
Top 20 Mining Companies in 2025
Let’s jump into the exciting world of digging up stuff from the earth, like metals and minerals we use daily! Imagine big companies, like superheroes…
Top 15 Hotel Companies Worldwide in 2025 Based on Number of Guestrooms
The Hotel industry is also known as the hospitality sector as the companies welcome guests with open arms and try to meet their needs and…
Compensation Management – Definition, Importance, Objectives, Types and Softwares
Compensation management refers to the whole process of deciding, analyzing, channelizing, and managing the salaries, perks, incentives, and other types of benefits that employees receive. Compensation…
Law of Effect by Edward Thorndike – Definition and Meaning
Law of Effect Definition The Law of Effect refers to the principle of connections that says that we human beings tend to repeat those behaviors…
