Performance measurement is a process where valuable information about the performance of a system, group, individual, or organization is gathered, analyzed, and reported. It is…
Ladder of Abstraction: Definition, Usage and Examples
Ladder of abstraction describes how we human beings reason things in which actual words or patterns come at the base level while abstract words or…
Organizational change – Definition, Meaning and Types
Organizational change is a gradual modification of an organization from the existing state to the intended state. The change may be in different elements of…
Top-Line – Definition, Calculation and Strategies For Growth
Top-line is the revenue or gross sales of the company. That is why when the company refers to growth as top-line growth; the company is…
Retail Manager – Responsibilities and Career In Retail
A retail management job will provide you with the opportunities to make your store work and make you in charge of it. you will be…
Green Retailing – Concept, Advantages and Ideas
Green retailing is a modern concept of retailing in which a retail business is managed by taking the benefits of eco-friendly processes. This concept is…
Accountability vs Responsibility – Main Differences
Both the terms Accountability and Responsibility are used interchangeably but have quite a different meaning. It is very crucial that one should understand that both…
Difference Between Outbound logistics and Inbound Logistics
Logistic activities are an integral part of every manufacturing organization. These activities are part of the day-to-day activities of the organization. Logistic activities can be…
Marketing Tools
Marketing tools are crucial in alleviating, automating, empowering, and optimizing the marketing endeavors of a company. They also play an effective role in product development…
What is Audience Profile? Definition & Steps to Create It
An Audience profile is a target audience profile with a list of all the important characteristics of the targeted audience members who show some potential…
What Is Harvesting Strategy in Business?
A harvesting strategy is basically a plan that is used in the field of business industry which involves either canceling or cutting down the expenditure…
Mass Merchandiser Definition, Concept, Advantages
Definition: Mass merchandiser is a particular retailer or specific retail store, which is known to sell a large number of goods belonging to different categories…
Buyer Readiness State – Different Stages Of Buyer Readiness
What is the Buyer Readiness State? Buyer readiness is a particular state which denotes the willingness or the preparedness of any individual customer for buying…
What are Marketing Campaigns? Definition, Types, Examples & Best Campaigns in 2025
Marketing campaigns are like thrilling roadmaps that guide a brand toward its goals! These strategic moves are intended to achieve certain goals within a set…
360-Degree Feedback – Definition, Meaning, Benefits and Weaknesses
360-degree feedback is a process to collect feedback from several sources like the supervisor, colleague or juniors of an employee along with the customers, vendors,…
