Amul is a brand owned by Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) which are at the forefront of the Dairy revolution in India. Amul…
Pricing Decisions: Examples, Objectives & Factors to Consider
Businesses make pricing decisions when determining the prices for their products or services. For example, a business that sells ladies’ bags may decide to charge…
8 steps to create a strong sales pipeline
Sales is a continuous process and the timelines are such, that you are needed to prospect and close customers again and again. The sales process…
Marketing Information System – Types, Tips and Examples
Definition Marketing Information System regularly gathers, analyzes, interprets, stores, and distributes internal and external market data. Marketing information systems include CRM, market research, competitive intelligence,…
Marketing mix of Ikea and 4Ps (Updated 2026)
The Marketing mix of IKEA analyses the 4Ps of IKEA, including the Product, Price, Place, and Promotions. The IKEA marketing mix (7Ps) framework has been…
Qualities of highly effective salesperson
What qualities should an effective salesperson possess? It is difficult to list “success” qualification. Sales executives jobs cover a gamut of products, markets, and marketing…
International marketing – Scope and challenges
What is International Marketing? International marketing is the process of marketing goods or services to customers in more than one country. This process can be…
Marketing mix of eBay and 7Ps (Updated 2026)
The Marketing mix of eBay analyses the 7Ps of eBay, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of eBay. In…
AIDAS theory of selling
AIDAS stands for Attention, Interest, Desire, Action, and Satisfaction. The AIDAS model states that a prospect goes through five different stages before finally responding satisfactorily…
Channel Levels – Consumer and industrial marketing channels
Channel levels consist of consumer marketing channels or the industrial marketing channels. A factor common among both channel levels is that both include the producer…
SWOT Analysis of LG – LG SWOT Analysis (Updated 2026)
Let’s explore the SWOT Analysis of LG by understanding its strengths, weaknesses, opportunities, and threats. LG is a big name in the consumer electronics sector,…
Functions of channel members
There are numerous functions of channel members. All of these function utilize scarce resources of the organization. Furthermore, these functions can be better performed through…
Marketing Mix of Britannia and 4Ps
The Marketing mix of Britannia analyses the 4Ps of Britannia’s marketing strategy, which includes the Product, Price, Place, and Promotion of Britannia Industries Limited (BIL),…
Colgate Marketing Mix and 4Ps (Updated 2026)
The Marketing mix of Colgate analyses the 4Ps of Colgate, including the Product, Price, Place, and Promotions. The Colgate marketing mix framework helps create effective…
BMW Marketing Mix
The BMW marketing mix is about the various marketing strategies adopted by the BMW brand to create high worldwide customer demand for luxury vehicles, expand…
