Either you are a business owner or a consultant or a marketing manager; you presumably must know the benefit of having excellent marketing skills with…
11 Creative Coca Cola Advertising Examples and Popular Campaigns
Coca-Cola being an American corporation, manufacturer, marketer, and retailer of non-alcoholic beverage concentrates and syrups, offers more than 350 brands in over 200 countries, along…
David Rock’s SCARF Model in Career, Marketing and Leadership
Are you confused about why your target audiences are not being motivated to opt for your products or services? Are you befuddled seeing people losing…
Billboard Advertising – Concept, Advantages, Types, Cost, Tips
Billboard advertising is when Billboards are positioned in a way to attract the maximum number of people to the advertising. They are generally put up…
Public Service Advertising | Meaning and Examples
When advertising companies work with non-profit organizations to come up with some Public Service Announcements (PSAs) intended to convince ad audiences to opt for healthy…
Research and Development – Meaning and Types
Research and Development commonly abbreviated as R & D is a process with the help of which a company functions to gain new knowledge. It…
What is Advertising Effectiveness and How to Measure it?
Advertisements are the backbone of any business, even small businesses, and undoubtedly, brands should focus on relevant ad campaigns to optimize their reach, lead generations,…
15 Best Career Skills for Employment
Any business will be keen on the career skills you bring to the table before they employ you. So, to be employable, you need to…
Creative Advertising – Definition, Ideas and Campaigns
Creative advertising is an advertising practice that brings together a team of creative people to make ad campaigns that can creatively share the brand story to…
15 Popular Advertising Examples and Ad Campaigns
If you love marketing, then for sure you will love these Advertising examples that we present in the following article. We have taken some top…
An Overview of Apple Advertising | Advertisements strategies of Apple
Along with amazing innovations, creative marketing strategies have always been the prime reasons behind the success of leading consumer electronics companies. The success of Apple…
What is Mentoring? Definition, Techniques, Characteristics
Mentoring is a process where a trained individual offers advice, support and guidance to an individual or a group so that it can help in…
What is Social Class and its Types?
Social class is a Class or a group of people within the society who possesses similar socio-economic status. Apart from being relevant and social theory,…
How to write a Research Question? Types and Tips
A question answered with the help of a research project is called a research question. It is essential for both qualitative and quantitative research to…
What is Self-Concept and its Components?
Self-concept is the belief that people have about themselves. It is the personal knowledge of knowing who we are and considering all our feelings and…
